In Spain, mastering the art of using discounts has long become a true skill. Knowing the key sale dates lets you not only update your wardrobe but also save on electronics, gifts, and household goods. The 2026 discount calendar promises to be especially packed, making purchase planning crucial this year.
Winter Sales
Traditionally, winter sales kick off right after the New Year holidays, although exact dates depend on the region and store chain. In Madrid, for example, bargain hunters can shop in stores as early as January 7, with some online deals launching even sooner.
Experts recommend making a shopping list and setting a budget beforehand. January brings especially attractive offers on winter clothing, shoes, and gadgets. It’s important to keep an eye not only on apparel—electronics and home appliances are often included in the sales as well.
Summer Sales
Summer discounts usually begin on July 1, though some stores launch their sales season in late June. In the first days, popular items are offered at maximum discounts, and by August and September, you can find great deals on remaining stock at even lower prices.
Specialists advise checking your wardrobe in advance to update only what you really need and to avoid impulsive purchases. The second wave of summer discounts lets you save on products leftover after the first round.
Black Friday and Cyber Monday
In 2026, Black Friday falls on November 27, and Cyber Monday on November 30. These dates are considered ideal for buying Christmas gifts and upgrading electronics.
It’s important to remember that sales may start several days before the official date and continue after it. Keeping track of prices for items you’re interested in helps ensure the discount is genuine. By law, the discount must be calculated from the lowest price in the past 30 days, not from the most recent price before the sale.
Off-season
Beyond the traditional winter and summer sales, stores in Spain also run promotions during the ‘dead’ months to attract customers. Subscribing to newsletters and following brands on social media lets you learn about exclusive sales and special offers for loyal customers. These deals often allow you to buy electronics and home goods for less than during major sales events.
After Spain liberalized sale regulations in 2012, stores gained the right to set their own sale dates and durations. As a result, great deals can be found almost any time of year, and closed sales for subscribers or loyalty program members have become common practice. Following store news is a smart way to save money without compromising on quality.
