Murcia’s economy is once again in the spotlight: the region has achieved impressive growth in agricultural exports despite external restrictions. For Spanish producers, this is more than just statistics—it’s about jobs, stability, and the country’s reputation on the global market. The surge in exports to the United States stands out in particular; despite strict tariffs, Murcia’s farmers not only managed to hold their ground but also nearly tripled their volumes.
In 2025, Murcia’s total fruit and vegetable exports reached almost 3.8 billion euros. This is 7.3% more than the previous year and noticeably above the Spanish average. Germany, France, and the United Kingdom remain the main buyers, but amid political and economic challenges, demand from Poland, Hungary, Canada, and, of course, the United States has unexpectedly increased. While many regions face declining demand, Murcia is showing the opposite trend.
American breakthrough
The most talked-about development has been a 195% surge in exports to the US. Despite earlier tariffs and protectionist policies, the American market has opened up new opportunities for Spanish producers. Fresh fruits and vegetables are especially popular with consumers overseas. Murcia managed not only to maintain its position but also to significantly expand its presence, which came as a surprise to many experts.
Among the most in-demand products are the region’s staple salad crops, as well as citrus fruits, grapes, and stone fruits. Lettuce exports rose by 3.3%, while shipments of citrus, grapes, and stone fruits increased by nearly 10%. These results have strengthened Murcia’s position as one of Europe’s leading agricultural regions.
Support and innovation
In early February, the largest international Fruit Logistica exhibition took place in Berlin, where Murcia showcased its achievements. Regional government head Fernando López Miras personally attended the event to underline the importance of the agricultural sector for the regional economy. He stated that supporting agriculture is a government priority and called Murcia the “garden of Europe.”
Seventy-three companies from Murcia took part in the exhibition, not only presenting their products but also seeking new markets. Negotiations covered issues such as stable water supply, the need to reduce bureaucracy, and protection against unfair competition from third countries. Special attention was given to defending the interests of local producers amid changes in European agricultural policy.
New markets
In addition to traditional destinations, Murcia actively ramped up exports to Eastern Europe and North America in 2025. Poland and Hungary showed significant growth in demand for Spanish fruits and vegetables. Canada also emerged as one of the new promising markets, where Murcia’s products are quickly gaining popularity thanks to their quality and freshness.
Amid rising global competition, Murcia’s agricultural producers are focusing on innovation, environmental sustainability, and high production standards. This approach not only helps them maintain their position, but also opens up new export opportunities. As a result, the region is strengthening its status as one of Europe’s agribusiness leaders.
Context and trends
In recent years, Spanish agricultural exports have faced multiple challenges—from drought and water shortages to changes in trade policy by major partners. Nevertheless, regions focusing on innovation and quality continue to show growth. For example, a similar export surge was seen in the Valencian Community after new packaging and logistics standards were introduced. In 2024, Andalucía also reported record shipments of olive oil to Asia, despite price fluctuations and logistical hurdles. These examples demonstrate that Spanish producers are able to adapt to a wide range of conditions and find new avenues for development even in challenging circumstances.
