The appearance of Los Conejos Malditos wine in the final scenes of the film that won at the 98th Academy Awards provided an unexpected boost for Spain’s entire wine industry. For producers from Toledo, this is more than just good fortune—it’s a real opportunity to showcase the quality of local wines on the global stage. Interest in the brand surged immediately after the premiere, and the bottle itself has become a symbol of new possibilities for the region.
As reported by Cadena SER, following the release of ‘Una batalla tras otra’ starring Leonardo DiCaprio, demand for Los Conejos Malditos rose noticeably. The Más Que Vinos winery, located on the Meseta de Ocaña plateau, produces this Tempranillo variety using carbonic maceration techniques. According to head oenologist Margarita Madrigal, the wine stands out for its vibrant color, fruity profile, and soft tannins. It is currently available for €9.50, and the producer is preparing for a possible increase in orders.
The impact of cinema on the market
The winery only learned about its product’s appearance in the film after the US premiere, when American importers reported the unexpected find. This turn of events was a real surprise for Más Que Vinos, as until then the brand was known mainly among organic wine enthusiasts. Since its founding in 1999, the winemaking team has focused on sustainable and eco-friendly practices, which has already earned them national and international recognition.
The unusual name Los Conejos Malditos is tied to a longstanding issue—the invasion of rabbits that have damaged crops for years. American distributors suggested turning this problem into a signature feature, which was incorporated into both the wine’s name and concept. The label was designed by illustrator Dustin Harbin, best known for his work with The New York Times. His design made the bottle instantly recognizable and appealing on store shelves.
Market reaction and new opportunities
Following its appearance in the film, the winery has recorded increased visits and growing interest from customers both in Spain and abroad. The wine is already available in several wine bars, restaurants, and specialty shops. According to Madrigal, many guests come specifically to try the drink that has become part of Hollywood history. The producer emphasizes that they are ready to ramp up production if demand continues to rise.
The case of Los Conejos Malditos recalls other products that achieved global fame thanks to cinema. For example, Bonilla chips rose to popularity after appearing in the film ‘Parasite’ in 2019. Now, Spanish winemakers hope for similar success, with hopes that the Castilla-La Mancha region will gain further international recognition.
Context and similar stories
In recent years, Spanish products have made headline news worldwide thanks to unexpected appearances in movies and on television. Besides Bonilla, in 2023, cheese from La Mancha attracted attention after being featured in a popular TV series, leading to a sharp increase in exports. According to an analysis by russpain.com, such cases can boost brand recognition and even shift the perception of entire regions abroad. For producers, this is an opportunity to enter new markets and strengthen their position in a competitive environment.
