Once considered an Italian delicacy, Panettone has now earned a regular spot on holiday tables across Spain. While traditional Christmas treats like roscón de Reyes and turrón remain perennial favorites, panettone has been vying for consumer attention for several years. The chocolate chip version of this fluffy cake is especially popular and can be found in almost every major supermarket in the country.
In recent years, Spaniards have increasingly chosen panettone not just from bakeries but also from chain retailers. The reasons are simple: wide selection, attractive prices, and good quality. Mercadona, Lidl, Aldi, Carrefour, Dia, Supercor, and Ahorramás each offer their own take on the popular dessert, and every brand has its loyal fans. As the holidays approach, store shelves are brimming with a variety of panettone, and shoppers hotly debate where to find the tastiest and best-value option.
Selection and prices
This season, supermarkets are betting on chocolate panettone. Traditional versions with raisins and candied fruit are being replaced by chocolate chip varieties, which are especially popular with children. At Mercadona, for example, you can find the store’s own panettone brand for about 4 euros per 600 grams. Lidl sells a similar product at a slightly lower price, while Aldi frequently runs promotions offering the dessert at a reduced cost.
Carrefour and Dia are also keeping pace: they offer both classic and chocolate varieties, with different packaging sizes and designs. Supercor and Ahorramás cater to customers looking for something special, offering panettone with extras—for example, creamy fillings or glazes. Overall, prices range from 3 to 7 euros, depending on the brand, weight, and ingredients.
Taste and quality
Shoppers note that the quality of supermarket panettone has noticeably improved in recent years. The dough has become lighter and fluffier, the chocolate chips are larger, and the packaging is more attractive. Many say these desserts now rival those from specialty bakeries, especially if you choose a fresh batch and don’t skimp on weight.
Still, each brand has its own characteristics. At Mercadona, the panettone has a soft texture and rich chocolate flavor. At Lidl, the dessert is a bit denser, but there’s more chocolate. Aldi focuses on natural ingredients, while Carrefour offers several options—from the traditional to creative recipes with special additions.
What to choose
Selecting panettone in supermarkets comes down to personal preferences and budget. Those looking for an affordable yet tasty option should consider Lidl and Dia. Fans of intense chocolate will enjoy Mercadona, while those who like to try new things will appreciate the latest innovations from Supercor and Ahorramás. In any case, even budget options can be surprisingly good—with a fresh product and proper storage.
Panettone is perfect for family tea times, festive breakfasts, and as a gift. It can be served with coffee, hot chocolate, or even used to make desserts. The main thing is not to be afraid to try new flavors and share your impressions with loved ones.
Mercadona, Lidl, Aldi, Carrefour, Dia, Supercor, and Ahorramás are the largest grocery chains in Spain, updating their Christmas selections each year. Each brand offers its own festive sweets, including panettone in various types and sizes. Mercadona and Lidl traditionally lead in sales volume, while Carrefour is known for its wide range. Supercor and Ahorramás cater to shoppers who value original recipes and exclusive offerings. Thanks to the competition among these chains, customers can choose from dozens of options and find the best combination of price and quality.
