This season, traditional scarves have unexpectedly given way to a new favorite: the woolen bandana. This accessory, barely noticeable until recently, is now seen on the streets of Madrid, Barcelona, and other cities across Spain. With its triangular shape, minimalist design, and soft texture, the bandana has become a real hit among fans of minimalism and retro style. After the well-known model Hailey Bieber appeared wearing a gray cashmere bandana, the accessory instantly became a coveted item for thousands of fashion enthusiasts around the world.
Bieber showcased two ways to wear it: loosely draped around the neck or elegantly tied under the chin, evoking the iconic looks of Audrey Hepburn and Jacqueline Kennedy. One social media photo was enough for the trend to take the internet by storm. Now, the bandana is seen not only on runways but also in the everyday styles of residents of Spain’s major cities.
Celebrity Influence
Fashion influencers and celebrities quickly picked up on the new trend. In addition to Hailey Bieber, the accessory gained the approval of Lisa Aiken and Kendall Jenner, as well as stylists from leading fashion houses. The bandana has become an essential part of street style in Madrid, Barcelona, and at fashion shows in Paris and Milan. Its popularity is due not just to its appealing look, but also to its practicality: the accessory fits easily into any wardrobe, suits different weather conditions, and highlights the wearer’s individuality.
This year, fashion focuses on simplicity and functionality. Luxury houses and affordable brands offer their own takes on the bandana: from cashmere and merino wool to blended fabrics. The color range spans from classic grays and beiges to vibrant blues and reds. Such variety makes it easy to find an accessory for any style—from formal business looks to laid-back casual outfits.
Versatility and style
The main advantage of a wool bandana is its versatility. It can replace a traditional scarf, serve as a standout element in your look or complement a tailored trench coat, a voluminous cardigan, or a minimalist suit. Thanks to retro-inspired touches, the accessory adds a hint of nostalgia and elegance, while modern materials offer comfort even on the coldest days.
Fashionistas in Spain experiment with different ways to wear it: some prefer tying the bandana around their necks, while others wear it on their heads, channeling the spirit of the 1950s. This approach lets you refresh your style daily without changing your core wardrobe. The bandana pairs easily with coats, jackets, and even sportswear, making it indispensable for the fast-paced city lifestyle.
Accessible and diverse
While these accessories were once associated exclusively with luxury brands, today bandanas can be found in mass-market collections as well. Shops offer options for every taste and budget, from exclusive cashmere pieces to affordable blends with mixed wool. In Spain, locally made products are especially popular, with an emphasis on quality and sustainable materials.
Shoppers can choose from classic solid colors or styles with unique textures and creative finishes. Some brands offer handcrafted bandanas, which are highly prized by fans of one-of-a-kind items. This accessory easily complements any wardrobe and makes a great gift for fashion lovers.
Sustainability and ethics
Today’s consumers are increasingly attentive to material sourcing and production conditions. Many brands, including Spanish labels, use certified cashmere and wool, ensure animal welfare, and promote sustainable development. This allows customers to look stylish while making environmentally conscious choices.
Collections feature bandanas marked with the Good Cashmere Standard, as well as items made from recycled materials. This approach meets the expectations of a new generation of shoppers who value not only fashion, but also a brand’s social responsibility.
In case you didn’t know, Hailey Bieber is one of the most influential models and style icons of recent years. She often sets major fashion trends, and her looks quickly spread worldwide. The Row, the brand Bieber chose for her bandana outfit, was founded by the Olsen sisters and is renowned for its minimalism and high-quality materials. Stella McCartney and Maison Margiela, whose pieces also featured in this look, are famous for their attention to detail and eco-friendly approach to production. It’s these kinds of combinations that turn accessories into true symbols of modern style.
