Last night proved to be quite a test for basketball fans, as everyone waited for LeBron James’ much-anticipated announcement. A day earlier, the athlete had posted a video on social media, promising to reveal something important precisely at 6:00 PM. This instantly sparked a wave of rumors about his possible retirement.
However, contrary to expectations, the announcement was not about saying goodbye to professional sports. In fact, James used the buzz to unveil a new Hennessy cognac bottle. For many fans and teammates, this unexpected twist brought relief after initial anxiety.
During a Los Angeles Lakers training session, journalists asked coach JJ Redick about the incident. He did not hide his surprise at the public’s reaction, noting that most of his acquaintances quickly realized the video was an advertisement. According to him, very few truly believed James was planning to retire.
Other team members also shared their perspectives. Rui Hachimura admitted that LeBron enjoys such pranks, and when he personally asked about the announcement, he received only an emoji in response. Unlike his teammate, Austin Reaves confessed he had doubts about the video’s content and understood why journalists were puzzled. He said many people genuinely thought the star might retire, and he’s glad that didn’t happen.
As a result, the much-hyped anticipation turned into discussion about an unusual marketing move. The basketball community breathed a sigh of relief, and LeBron James once again found himself in the spotlight, but for a different reason.
