Market dynamics: new records and demand hotspots
In the first half of 2025, Spain’s luxury real estate market experienced a notable surge. According to Lucas Fox, a company specializing in premium properties, the number of transactions involving homes valued above 2.5 million euros rose by 23.5% compared to the same period last year. Despite limited supply, the sector continues to demonstrate steady growth and remains attractive to affluent buyers.
Most of these properties are concentrated in Málaga, Madrid, Barcelona, and Mallorca. Here, luxury villas and apartments stand out not only for their prestigious locations, but also for their unique architecture, spacious layouts, high-end finishes, and a strong emphasis on sustainability. More and more buyers are paying attention to energy efficiency and modern construction standards.
Buyer profile: international interest and new trends
The majority of transactions are made by foreigners, who account for 67% of the market. In Málaga and Mallorca, most active clients come from Germany, France, the United Kingdom, the Netherlands, and the United States. In Madrid, buyers include citizens of Mexico, Colombia, Venezuela, and Argentina. Barcelona is especially popular with Europeans—including the French, Italians, and British—as well as investors from the Middle East.
Villas remain the most sought-after properties, accounting for 62% of transactions. They are followed by penthouses (24%) and exclusive apartments (14%) in prestigious areas. This preference is driven by a desire for privacy, comfort, and high standards of living.
Branded residences: a new stage in the market’s evolution
One of the key trends in recent years has been the emergence of branded residences—homes associated with renowned hotel brands. In the coming years, their number in Spain will nearly triple, from 13 to 38 projects. These properties combine the service of five-star hotels with the seclusion of a private home, which is especially valued by affluent clients.
Marbella leads in the number of such properties, followed by Madrid and other major cities. Experts estimate that branded residences can cost up to 30% more than traditional luxury properties. Global brands partnering in this segment include Four Seasons, Mandarin Oriental, and Marriott.
Experts note that Spain continues to strengthen its position in the European premium real estate market thanks to its competitive prices, high quality of life, and diverse offerings. In the coming years, the market is expected to expand further, attracting increasing interest from international investors.
