The debut of the Ferrari Luce has posed a real challenge for the automotive world and brand enthusiasts alike. The Italian manufacturer, renowned for its dedication to tradition and its careful preservation of brand DNA, has unexpectedly embraced electric power and minimalism—already sparking a wave of debate among fans. This new model doesn’t just open a new chapter in Ferrari’s history; it redefines the very concept of luxury and innovation in the premium segment.
Gone is the familiar roaring engine—replaced by silence; digital screens have given way to perfected mechanical controls. In the Ferrari Luce, nothing is accidental: every detail is carefully considered, and the vehicle’s philosophy is built around harmony between the physical and digital worlds. This is more than just an electric car—it’s an attempt to rethink the very essence of driving and the interaction between driver and machine.
Design and collaboration
A key element in the creation of the Luce was the collaboration with LoveFrom—a creative collective founded by Jony Ive and Marc Newson, whose ideas helped shape Apple’s technology for decades. The Italians entrusted them not only with the aesthetic, but also with the philosophy of interacting with the car. The result is an interior where minimalism meets craftsmanship, with every line and material emphasizing the model’s uniqueness.
Contrary to the trend for giant touchscreens, the Ferrari and LoveFrom team opted for physical controls. Buttons and levers are crafted with the precision of fine jewelry, and their tactile feedback evokes the feel of luxury mechanical watches. This approach not only sets the Luce apart from its competitors but also restores the driver’s sense of control and connection with the car, often lost in today’s digital interiors.
Interior and Technology
The interior of the Luce is a tribute to tranquility and meticulous attention to detail. Designers have eliminated unnecessary decorations to create a sense of spaciousness and purity. Materials were chosen with an emphasis on sustainability and authenticity: for example, the steering wheel, inspired by classic Nardi models, is made entirely from recycled aluminum. Its construction is 400 grams lighter than standard options, while the open structure highlights the noble character of the metal.
Special attention has been paid to the instrument cluster. For the first time in Ferrari’s history, it moves together with the steering column, ensuring perfect ergonomics. The display uses OLED technology developed in collaboration with Samsung Display engineers, consisting of two stacked screens with cutouts that create a sense of depth. Aluminum rings frame the display, adding a premium and high-tech feel.
Rituals and Details
The launch of Luce has been turned into a real spectacle. The key is crafted from Corning Fusion5 glass and features a unique E Ink display, a true innovation for the automotive industry. When the key is inserted into the center console, a choreographed light show illuminates the instruments and control panel, while the key itself shifts color from yellow to black. Even the gear shifter here is a feat of engineering, highlighting the meticulous attention to detail.
The central panel houses the ‘multigraph’—a complex mechanism with three independent motors that control aluminum hands. The device operates in four modes: clock, chronograph, compass, and launch control. Every mode transition is accompanied by an animation reminiscent of high-end mechanical watches. This is more than just a fashionable feature; it’s an attempt to blend Ferrari’s heritage with modern digital capabilities.
The future and expectations
Luce’s premiere unfolds in several stages. After showcasing technological solutions in Maranello in autumn 2025 and presenting the interior in San Francisco, the exterior design will only be revealed in May 2026. This approach builds anticipation and makes it clear: Ferrari is in no rush, meticulously calibrating each step.
With Luce, the Italians are not just following trends but setting new standards for the industry. At a time when many brands lose their individuality in the race for digitalization, Ferrari is betting on balancing innovation with respect for tradition. This decision has already sparked heated debate among fans: some believe the brand has betrayed its roots, while others think this approach will allow Ferrari to remain a unique and coveted marque in the future.
Ferrari is one of the world’s most recognizable and respected automotive brands, founded in 1947 by Enzo Ferrari. The company has always been associated with racing heritage, passion for speed, and distinctive style. Over the decades, the brand has become a symbol of Italian engineering and the dream of millions of car enthusiasts. In recent years, Ferrari has been actively investing in new technologies to maintain its leadership in a rapidly evolving market. The launch of Luce is not just another model, but an attempt to rethink the brand’s future while preserving its legendary legacy.
