BYD has added eleven new dealership groups in Spain, bringing its network to 107 sales points and 86 official service centers. The company is targeting 130 locations by year-end and is preparing to enter Andorra.
BYD is moving quickly to expand its presence in Spain. The Chinese automaker has added eleven new dealership groups, bringing its total to 107 sales points and 86 official service centers. This rapid growth follows a sharp rise in registrations: between January and August 2026, BYD registered 29,947 vehicles, already surpassing last year’s total. Industry publications note that this expansion is part of a broader strategy to strengthen BYD’s position in Spain and meet growing demand for electric vehicles.
New BYD dealerships have opened in Madrid, Barcelona, the Basque Country, the Balearic Islands, Andalucía, Valencia, Aragón, and Castilla y León. In Madrid, Grupo Gil and Grupo Alvisa—both long-established—now represent the brand. Barcelona’s network expands with Movento and Auto Almogàvers, both active in the region’s electric vehicle market. Grupo Easo Motor covers Gipuzkoa in the Basque Country, while Grupo Martí and Proa Group bring BYD to Manacor, Menorca, and Ibiza in the Balearic Islands. Sector analysts point out that this targeted approach is meant to close geographic gaps and ensure coverage in key markets.
"In the first eight months of 2026, BYD became the number one brand for battery electric vehicle (BEV) registrations in Spain, with 11,943 units—surpassing Tesla."
manserv.com
In Andalucía, Grupo Tobalo opens in Lucena, a dealership with roots going back to 1948. Peumovil extends BYD’s reach in Alicante, adding locations in Dénia and Finestrat, where private buyers are a major force. Motor Mudéjar takes on Teruel, and Busanauto adds new points in Zamora, Benavente, and Ponferrada, helping to fill out Castilla y León’s coverage. Multiple industry sources highlight BYD’s partnerships with established local groups as a key factor in its fast rollout.
BYD’s network has grown at a remarkable pace. The company ended 2023 with just ten dealerships, reached 27 by the end of 2024, and passed 100 in 2025. Now, with 107 dealerships and 86 service centers, BYD is aiming for 130 sales points and 120 workshops by year’s end. The next step is Andorra, where Pyrénées Motors will open the brand’s first dealership in the principality within two months, offering the full range of electric and plug-in hybrid models and technical support. Sector publications report that BYD’s goal is to reach these network targets by the end of 2026, reflecting its long-term plans for the Iberian market.
Sales are rising fast. BYD’s 29,947 registrations in the first eight months of 2026 already exceed the 25,552 units sold in all of 2025. In August, BYD ranked fourth among brands selling to private buyers, with 2,406 registrations and a 6.1% market share. The year-to-date total in this channel reached 17,446 units, putting BYD in sixth place with a 4.7% share. Industry data from leading automotive outlets confirm that strong private sales are a major driver behind BYD’s rapid network growth.
"The rapid expansion of BYD’s dealership and service network in Spain is part of a wider trend, as Chinese automotive groups are achieving record market presence across Europe in 2026. BYD is now among the continental leaders in new vehicle registrations, reflecting a broader strategy of aggressive European growth."
russpain.com
Plug-in hybrids are a big part of this momentum. The ATTO 2 DM-i leads with 8,403 registrations through August, making it Spain’s top-selling plug-in hybrid according to BYD. The wider ATTO 2 family, including electric and plug-in versions, reached 11,102 units. The SEAL U DM-i added 7,443 registrations, and the DOLPHIN SURF electric city car reached 3,671 units.
This growth brings new challenges. As BYD’s sales climb, the need for more sales points and service centers grows—not just to sell cars, but to maintain and support them. The company plans to add another 23 dealerships and 34 workshops by year-end to meet this demand.
The market is changing for Spanish consumers. As reported earlier, car ownership is becoming less accessible for many, with higher prices and stagnant wages pushing buyers to look for alternatives. BYD’s rapid network expansion and focus on electrified models put it in a strong position to attract buyers looking for new options.
BYD’s approach is straightforward: cover key urban and regional markets, fill in gaps where competitors are missing, and keep pace with the shift to electrification in Spain’s car market. The company’s ability to break its own sales records while quickly building out its infrastructure marks a new phase of competition—one where speed, coverage, and adaptability will shape the future of Spain’s automotive sector.
