Hyundai plans to sell 5.55 million vehicles worldwide by 2030 and raise its profitability margin above 9%, backed by US expansion and development of robotics and robotaxis. Its roadmap also includes the launch or renewal of more than 100 models, alongside the rollout of extended-range electric vehicle (REEV) technology.
At the center of the strategy is a $26 billion investment in the US through 2028 to boost local vehicle production and strengthen steel and robotics capabilities. The Santa Fe EREV, set to debut in 2027 and built in Alabama, will be the brand’s first US model with extended-range electric technology, offering a combined range of more than 600 miles (965 km). Hyundai plans to increase global production capacity by 1.27 million units by 2030, including 500,000 in the US and a 200,000-unit expansion in Georgia. The company is also raising its US local-parts-sourcing target from 60% to 80% by 2030. It expects hybrid models, all produced in Alabama and Georgia, to account for half of its US sales.
In Europe, Hyundai plans to focus on electrification, aiming to cover 85% of the market with electrified vehicles, including five new SUVs and light commercial vehicles. The company aims to sell more than 420,000 electric vehicles in Europe by 2030, up from 116,000 units sold in 2025. That reflects a broader industry trend and follows Hyundai’s earlier announcement that it would launch more than 100 new vehicles globally by 2030, detailed in a previous analysis of the brand’s global expansion.
The premium Genesis brand is also poised for rapid growth. Plans call for expansion from 24 to more than 40 markets and sales of 350,000 units by 2030. Genesis will establish more than 270 sales points worldwide, including a long-awaited entry into Spain in the fourth quarter, after recent launches in France and the Netherlands, as well as Tunisia and Morocco. Further expansion is planned for Austria and Denmark, followed by Poland and Portugal, and eventually India and the Asia-Pacific region.
Hyundai’s robotics push is advancing through its collaboration with Boston Dynamics. The company recently opened the Robot Metaplant Application Center (RMAC) in the US, where AI-powered manufacturing robots are trained and tested before deployment. Hyundai expects to introduce the humanoid Atlas robot at its Georgia plant by 2028, with annual production capacity reaching 30,000 units by 2030. The company is also exploring financing options for robot sales.
Hyundai will launch its first Waymo Ioniq 5 robotaxis in the US in the fourth quarter. They will be manufactured in Georgia using a local supply chain. Motional, Hyundai’s autonomous driving subsidiary, will begin robotaxi service in Las Vegas by year-end and plans to expand to more cities by 2027.
Hyundai has raised its 2030 profitability forecast, targeting margins above 9%, compared with its previous target of 8% to 9%. The plan calls for expanding hybrid models across all segments and cutting costs company-wide. Hyundai expects to lower its cost-of-sales ratio by three percentage points through lifecycle cost new idea and material cost reductions, with increased localization also contributing.
At the investor day, José Muñoz, president and CEO of Hyundai Motor Company, said the group’s fundamentals were stronger than ever. He described Hyundai as the world’s third-largest automaker and its second most profitable. Muñoz said that financial strength allows the company to keep investing even as competitors pull back.
For the current year, Hyundai maintains its operating profit margin forecast at 6.3% to 7.3%, up from 6.2% in 2025, despite a challenging business environment. The company attributes the outlook to rising hybrid sales, with new model launches in the second half of the year also expected to have an impact.
Information from elespanol motor, Hyundai’s strategy reflects a broader industry shift toward electrification and automation, alongside regional production. Its focus on the US market and robotics, together with premium expansion, signals an effort to secure long-term profitability and global relevance as the automotive field evolves.
