On Spanish highways, Lynk & Co cars are becoming a familiar sight, their distinctive rectangular badge often drawing drivers’ attention. Founded in 2016 under China’s Geely group, the brand is challenging established car-industry conventions with clean design and a digital-first approach.
Forget the Mercedes star or the Peugeot lion. Lynk & Co sidesteps traditional branding: its plain symbol features no animals or references to history. The design looks modern and reflects the brand’s tech ambitions. That thinking carries through to the cars, where clean styling and digital features take center stage, setting Lynk & Co apart from major European and Japanese names.
The official Lynk & Co newsroom says Volvo Cars will become the brand’s exclusive distributor in Europe starting in January 2027, a step in its integration into the European market.
From the outset, Lynk & Co took a different route in Europe. Rather than rely solely on car sales, it offered flexible ways to use its vehicles, including monthly subscriptions, while focusing on digital features and connectivity. That appealed to drivers looking for an alternative to conventional car ownership.
The Volvo connection goes beyond distribution. Lynk & Co shares technology and platforms with the Swedish brand, and the two work together on development. Some models use the same base as Volvo cars. This has allowed Lynk & Co to offer quality and safety from the outset, while helping it compete in a crowded market. Automotive World reports that the brand continues to draw on the expertise and networks of both Geely and Volvo, which have been basic to its growth in Europe.
In Spain, the Lynk & Co 01 is the brand’s basic model. The electrified SUV, with its sharp design and extensive features, has become the first Lynk & Co for thousands of European buyers. Its popularity has opened the door to bolder designs and a clear push toward electrification. Lynk & Co cars are now a regular sight on Spanish roads, often standing out beside pricier models for their looks and unusual branding. The current European lineup includes the 01 PHEV and the all-electric 02, as well as the 08 PHEV. Both the official Lynk & Co newsroom and independent industry sources confirm the lineup.
Automotive World reports that Lynk & Co will debut the 07 GT in Europe at the Paris Motor Show on October 12, 2026. The model launched in China in June 2026; specifications and a market launch date for the European version have yet to be announced.
Lynk & Co’s arrival is part of a broader shift in the car industry. For years, European and Japanese brands dominated the roads, alongside US automakers. Electrification and global trade have opened the market to new names, and unfamiliar badges are appearing in cities and on highways. Other Chinese brands are following the same path, as reported earlier. Several European media outlets say the new distribution deal with Volvo will accelerate Lynk & Co’s growth, giving it a wider sales and service network across Europe from 2027.
Lynk & Co’s approach also changes how people use cars, putting digital experiences and flexible access first. It is prompting established carmakers to rethink their plans. For drivers, the shift means more options and new ways to get a car, while reshaping what it means to belong to a brand. Lynk & Co is bringing a new style and tech-driven approach into the mainstream.
