SAIC, MG’s parent company, says it received 31,000 firm orders for the MG 07 fastback within ten days of its launch in China. That figure stands out even among established European brands. The rush followed a last-minute price cut: MG lowered the entry price by 20,000 yuan just before orders opened, shifting the 07 from a niche model toward the mainstream.
Buyers moved quickly. MG says the first 10,000 orders came in less than two minutes after the system opened. Deliveries began within days, and the company officially started handing over cars in China on September 1, 2026. That pace gives competitors little time to respond in China’s crowded EV and hybrid market.
The MG 07 was unveiled at the Chengdu Auto Show on August 21, 2026, which also marked the official start of order intake in China. Car News China reported, citing industry sources, that more than 31,000 orders accumulated over the first 11 days, from August 21 to August 31.
Price war and product strategy
The MG 07’s pricing is straightforward. The official range is 108,900 to 159,900 yuan, but a launch offer briefly cut the starting price to 105,900 yuan, about €13,600 at current rates. That is a straight currency conversion. It excludes European taxes and certification, along with shipping costs or any local price MG might set if the car is sold in Spain or the EU.
MG is pitching the 07 on price and equipment. The car is nearly 4.9 meters long and comes in seven versions: two plug-in hybrids and five full electrics. It has a fastback shape and a five-position electric spoiler. The top electric model claims 845 kilometers of CLTC range, using a 91 kWh CATL battery and an 800-volt system. Lower-range versions use a 67 kWh battery with a 400-volt setup, affecting charging speed and real-world range.
Range claims and reality check
The much-discussed 1,745 kilometers is not the electric range. It is the plug-in hybrid’s total certified range, combining a full battery with a tank of petrol under China’s CLTC test. That model’s electric-only figure is 245 kilometers, and its claimed fuel consumption is 2.91 liters per 100 kilometers once the battery is empty. Fully electric versions are rated at 610 kilometers and 650 kilometers, with the top figure at 845 kilometers under CLTC. Those figures are not directly comparable with Europe’s WLTP standard. MG has not published WLTP figures for the 07, leaving European buyers without comparable data.
Features and equipment
The MG 07 comes with an extensive technology package. Its cabin has a 15.6-inch central display and a Qualcomm 8295P processor. A 21-speaker sound system accompanies driver assistance powered by Momenta R7. Some versions add LiDAR and a 30-liter refrigerated compartment; higher trims also offer a zero-gravity front seat with ventilation, heating and massage. Luggage space totals 697 liters in the rear. There are another 168 liters under the front hood, while 109 liters sit under the boot floor. Not all features are standard, and buyers need higher trims to get the full list.
European prospects and market limits
For now, the MG 07 is available only in China. As of September 2026, it is not listed in MG’s European lineup, and there is no confirmed launch date or price for Spain. MG’s European range includes electric sedans such as the MG IM5, but the 07’s future outside China remains undecided. Any talk of a €13,600 price or a 1,745-kilometer range for Spain is speculation until MG completes European certification and sets local pricing.
The MG 07’s launch shows how price cuts and fast delivery can lead demand in a crowded market. The approach echoes recent developments in battery-powered transport, including the CAF battery train test, which highlighted the progress and limits of new technology.
MG’s ability to collect tens of thousands of orders in days sends a clear signal to established automakers: in China, speed and price can outweigh brand history. For European buyers, the MG 07 remains a possibility. Its arrival would require local certification and published WLTP data. MG would also need to set a price for the euro market.
