Porcelanosa, the Castellón-based ceramics group, ended 2025 with €863 million in consolidated sales, maintaining its financial strength amid international turbulence and currency headwinds. Turnover was almost unchanged from the previous year, down 0.5% because of exchange-rate effects; excluding currency impacts, gross sales would have grown 1% year on year. EBITDA exceeded €100 million, while pre-tax profit rose 1.36% to more than €28 million. The group also reported a guarantee ratio of 2.98 and paid €85 million in taxes to public administrations during the year.
Porcelanosa allocated €102 million to industrial modernization and commercial expansion in 2025, an 18.6% increase over 2024. Of that amount, €71.4 million went to production facilities in Vila-real to expand large-format porcelain manufacturing and launch the UNDORA® mineral-surface line through its Krion subsidiary. The remaining €30.6 million supported commercial-network expansion and real-estate projects in Santiago de Chile and Mexico City. Another project was in Lagos, Portugal. The company also integrated artificial-intelligence tools into manufacturing and sales processes. During 2025, it completed the repurchase of 1,836,837 shares from a minority shareholder.
International operations accounted for 70.05% of consolidated sales, compared with 29.95% for Spain. Regional performance varied sharply. US sales fell by more than 10% amid uncertainty over tariff policy and delays or cancellations in real-estate projects. Porcelanosa reported an 8% year-on-year recovery in the US in the first half of 2026. European markets partly offset the North American slowdown: sales across Europe rose 3.78%, while countries where the company is expanding commercially posted a combined increase of 10%. The Iberian market was particularly strong, with sales up 8% in Spain and 12% in Portugal. In Latin America, newer markets boosted revenue by 13%. Porcelanosa also expanded its physical presence in Asia and Africa, opening outlets in Shanghai, Manila and Abidjan.
Ceramics remained Porcelanosa’s basic business, generating 56% of consolidated sales. The fastest growth came from industrialized construction and new sales channels. Porcelanosa Offsite, which specializes in modular building, recorded a 12% year-on-year increase in sales. Large-project channels grew 16% and now account for 20% of group revenue, spanning residential and commercial developments as well as hotels. Online sales rose 20% over the past year. The company’s network of more than 200 own-brand stores worldwide contributed 32% of total income, or €278 million, while external distribution channels recorded a 3% increase in business volume.
The focus on industrialized construction reflects a broader shift in the ceramics sector toward products with higher performance requirements and closer collaboration between manufacturers and construction specialists. An El Mundo Castellón report on the sector featured José Samaniego, Director of Industrialization at Proyme Ingeniería y Construcción. It also featured José Ignacio Esteban, Director of Industrialized Construction at ASCH Infraestructuras y Servicios and Director General of ACP. The report named José Batlles, Technical Commercial Manager for Industrialization at Butech, Porcelanosa’s industrialization business.
Porcelanosa’s results show how exports, domestic demand and investment can help companies handle global volatility. Its reinvestment and diversification strategy has helped offset regional setbacks, particularly in the US, while industrialized construction and digital change have gained importance. Challenges involving international business and oversight have also drawn attention in other sectors, including recent investigations into public aid management in Catalonia, detailed in this report on unchecked payments for youth support. The company’s performance reflects wider trends in Spanish industry: balancing export ambitions with domestic growth while adapting to changing global conditions and investing in new idea for long-term stability.
