Sixteen Rioja companies are presenting their produce at Fruit Attraction. Regional support covers 84,863 euros of the shared stand in Madrid.
La Rioja companies presented their produce at Fruit Attraction in IFEMA Madrid from 6 to 8 October 2026. The regional government is contributing 84,863.53 euros towards the 332-square-metre collective stand. Sixteen businesses from the region brought fruit and vegetable products to the fair, opened by Spain’s Agriculture Minister Luis Planas.
The companies are seeking stronger links with buyers in Spain and other markets. Their appearance in Madrid builds on a partnership that has lasted since the event’s first edition. The Government of La Rioja has maintained the group presence with the Federación de Empresas de La Rioja, known as FER, and its association ARIFRUT.
The businesses present a shared institutional image at a fair that has grown beyond its Spanish base and now reaches more international buyers.
A shared stand gives smaller producers one place to meet buyers at a major professional event for the international fruit and vegetable trade. Noemí Manzanos visited the exhibition on the 6th with David Martín. Eduardo Fernández was also there as the companies sought new commercial opportunities.
Organisers IFEMA and FEPEX called the 2026 edition the largest in the fair’s history. Fruit Attraction has become an international business forum, extending beyond its role as a national showcase.
Fruit and vegetable production covers 17,561 hectares in La Rioja. Fruit crops account for 12,024 hectares, while vegetables cover 4,876 hectares. Potatoes account for 661 hectares. Together, those areas produce 250,520 tonnes a year, with an estimated economic value of 219.1 million euros. Regional agricultural statistics cited in reporting on the event provide the figures.
The Madrid stand connects that production and processing capacity with buyers outside the local market. An earlier regional analysis on Madrid's role in Spain's private healthcare expansion offers a comparison of how regional priorities can shape Spanish sectors. It does not change the focus of this agricultural event.
Companies and public authorities have not published evidence of agreements, negotiations or additional exports after the fair.
The regional stand includes Zanahorias Medrano and Garper Fresh, alongside Frutas del Valle de Moncalvillo and Micotec. It also includes Hongos Fernández Guridi and Frutas y Verduras Valle de Rincón, plus Frutas Pisón and Peras Pipín. Other exhibitors are Carmelo Beltrán and Setas Vallondo, as well as Ayecue and Agroalimentaria de La Rioja 2001. Frutas Solano and Herchamp 2017 are also listed. Xexprimir completes the roster. Ramiro Arnedo is also exhibiting outside the regional stand.
The list names 15 companies, although the event is described as having 16 participants. The final count should be checked against the official fair catalogue or documentation from FER and ARIFRUT.
The businesses come from Entrena and Pradejón, as well as Autol and Rincón de Soto. Others are based in Murillo de Río Leza and Logroño, with Calahorra also represented. Their products include fruit and vegetables, alongside mushrooms and other horticultural produce, giving the group a broad regional offer spanning several crops.
The stand uses the campaign '#productoriojano, lo vas a querer', linking product quality with La Rioja's villages and field, as well as its territory and cultural heritage. At the opening, the Arnedo pastry business La Clavelina added to that message with ice cream made from shiitake mushroom and carrot. Pear was another ingredient, along with cauliflower and pepper.
IFEMA and FEPEX said around 2,500 companies from 78 countries attended Fruit Attraction’s 2026 edition. The fair gives La Rioja a route to export contacts through a public-private partnership that has run for years.
