From January 2027, Volvo Cars will take charge of selling and servicing Lynk & Co vehicles across Europe. The decision signals a new direction for Geely, which owns both brands, as it seeks to strengthen Lynk & Co’s position in a crowded market.
Geely is betting that Volvo’s established reputation and dealer network will help Lynk & Co, launched in 2016, gain traction with European buyers. Rather than build a new sales network from the ground up, Geely is handing distribution to Volvo to speed up the brand’s growth and keep costs down. Volvo Cars and Geely Auto Group signed a preliminary agreement on the deal in March 2026, and finalized it by September 2026.
This transition has been in the works for some time. Since 2024, Volvo dealerships in Sweden, Germany, the Netherlands, Belgium, France, Spain, and Italy have gradually added Lynk & Co models to their showrooms. Starting next year, Volvo will officially represent Lynk & Co in Europe, handling sales and after-sales support through its existing service network. Official statements from both companies say Volvo will provide that support through its dealer and service network across Europe, helping Lynk & Co expand without building separate infrastructure from scratch.
The corporate structure behind these brands is complex. Lynk & Co was created through a partnership between Volvo Cars and Geely, but Geely has always held the majority stake. In early 2025, Volvo sold its 30% share in Lynk & Co to Zeekr, another Geely-owned brand, tightening the group’s internal connections. Despite these changes, Volvo Cars and Lynk & Co continue to operate separately, each developing its own models and production plans.
Both Volvo’s headquarters and Lynk & Co’s design offices are based in Gothenburg, Sweden, making collaboration easier. Still, the brands retain their own identities and strategies. Lynk & Co can use Volvo’s infrastructure without losing its distinct image.
For buyers, the change is straightforward: Lynk & Co customers will have access to Volvo’s wide dealer and service network, which may reassure those hesitant to try a newer brand. The move fits a broader pattern in Europe, where established carmakers use their networks to launch new brands and technologies. As reported earlier, Asian brands and hybrid models are already changing what buyers look for in Spain and elsewhere.
Geely’s approach is clear: use Volvo’s reputation to help Lynk & Co grow while keeping the brands separate and flexible. This is a distribution deal, not a merger, and it lets the group use existing resources in a market where trust and service matter alongside new technology. Volvo’s role gives Lynk & Co a stronger chance to stand out among Europe’s many car brands.
