Starting in January 2027, Volvo Cars will handle sales and service for Lynk & Co vehicles throughout Europe. The move uses Volvo’s established network to help Geely’s younger brand reach more buyers.
From January 2027, Volvo Cars will take charge of selling and servicing Lynk & Co vehicles across Europe. The decision marks a new direction for Geely, which owns both brands, as it looks to strengthen Lynk & Co’s position in a crowded market.
Geely is betting that Volvo’s established reputation and dealer network will help Lynk & Co, a brand launched in 2016, gain traction with European buyers. Instead of building a new sales network from the ground up, Geely is handing distribution to Volvo, aiming to speed up Lynk & Co’s growth and keep costs down.
In March 2026, Volvo Cars and Geely Auto Group signed a preliminary agreement on the distribution deal, which was finalized by September 2026.
This transition has been in the works for some time. Since 2024, Volvo dealerships in Sweden, Germany, the Netherlands, Belgium, France, Spain, and Italy have gradually added Lynk & Co models to their showrooms. Starting next year, Volvo will officially represent Lynk & Co in Europe, handling both sales and after-sales support through its existing service network.
The corporate structure behind these brands is complex. Lynk & Co was created through a partnership between Volvo Cars and Geely, but Geely has always held the majority stake. In early 2025, Volvo sold its 30% share in Lynk & Co to Zeekr, another Geely-owned brand, further tightening the group’s internal connections. Despite these changes, Volvo Cars and Lynk & Co continue to operate separately, each developing their own models and production plans.
Both Volvo’s headquarters and Lynk & Co’s design offices are based in Gothenburg, Sweden, which makes collaboration easier. Still, the brands keep their own identities and strategies. Lynk & Co can now use Volvo’s infrastructure without losing its distinct image.
According to official statements from Volvo Cars and Lynk & Co, the new distribution model will see Volvo not only handle sales but also provide after-sales service for Lynk & Co vehicles through its existing dealer and service network across Europe. This approach is designed to accelerate Lynk & Co's expansion in the region without the need to build a separate infrastructure from scratch.
For buyers, the change is straightforward: Lynk & Co customers will have access to Volvo’s wide dealer and service network, which may reassure those hesitant to try a newer brand. The move also fits a broader pattern in Europe, where established carmakers are using their networks to launch new brands and technologies. As reported earlier, Asian brands and hybrid models are already changing what buyers look for in Spain and elsewhere.
Geely’s approach is clear: use Volvo’s reputation to help Lynk & Co grow, while keeping both brands separate and flexible. This is not a merger, but a way to make the most of existing resources in a market where trust and service are as important as new technology. For now, Volvo’s role gives Lynk & Co a better chance to stand out among Europe’s many car brands.
