SIMOF 2026 became more than just another fashion event—instead, it served as a true catalyst for change within the entire flamenco industry. From the very first day, it was clear: traditional boundaries had faded, and Seville was once again in the spotlight not only for lovers of tradition but also for those in search of fresh ideas and unexpected collaborations. The presence of Infanta Elena and Rossy de Palma caused a stir among guests and the press, and the atmosphere onsite resembled a theater premiere more than a standard fashion show.
The organizers focused on the element of surprise: over a hundred brands, two stages, 52 shows—each with its own distinct character. This year, SIMOF does more than showcase costumes; it sets new trends where classics and avant-garde clash in a vivid confrontation. Emerging designers were given special attention, with participation offering them a chance to gain nationwide recognition. Their collections stood side by side with those of renowned masters, creating a unique sense of tension and intrigue on the runway.
Stars and debutants
This year, the SIMOF stage featured not only well-known names but also new faces who have already caught the attention of industry experts. Among the standouts were Manolo Odriozola, Gil Ortiz, José Joaquín, Guillermo Peralta, and Alejandro Andana, whose collections were notable for bold forms and surprising color choices. Classic brands like MiAbril, Maricruz & Montecarlo, Aurora Gaviño, Pilar Vera, and Rosa Pedroche once again affirmed their status, presenting elegant and instantly recognizable looks. A special place was given to Lucía Ruíz—the winner of last year’s young designers competition—whose work proved to be a true revelation for the audience.
Rossy de Palma, who became the godmother of SIMOF 2026, emphasized the international scope of the event. Her appearance in an extravagant outfit by Vivas Carrión sparked a wave of excitement: a black-and-white dress with red accents, an Andalusian-style hat—all of it became a symbol of the freedom and creativity now associated with SIMOF. Infanta Elena, who inaugurated the event, opted for a strict business look, further highlighting the contrast between tradition and modernity.
Fashion and the economy
SIMOF has long ceased to be just a fashion exhibition. For Seville, this event is a powerful economic and cultural driver. During the forum, the city fills with thousands of visitors—not only designers and models, but also business representatives, international buyers, and journalists. It not only supports the local industry, but also gives young talents a chance to launch onto the global stage. This year, organizers expanded the format: AfterWALK evening events were introduced outside the exhibition center, where new trends are discussed and contracts are signed.
The impact of SIMOF reaches far beyond the fashion industry. Tourist flow to Seville multiplies during these days, and local hotels and restaurants operate at full capacity. Experts note that interest in flamenco fashion is growing not only in Spain, but also abroad, and SIMOF is becoming a platform for international collaborations and investments.
Emotions and traditions
The opening of SIMOF 2026 was marked not only by official speeches but also by vivid, emotional moments. Rossy de Palma admitted that participating in the event was a return to her childhood dreams, when the flamenco dress seemed to embody celebration. Infanta Elena, who cut the symbolic ribbon together with the mayor of Seville and representatives of the Andalusian government, emphasized the importance of supporting national traditions in today’s world.
Raquel Revuelta, founder and longtime director of SIMOF, chose a classic black-and-white ensemble for the ceremony that served as a bridge between past and future. The musical highlight of the opening was the performance by Vanessa Martín, who received the Flamenco en la Piel award for her contribution to cultural development. The grand finale was a show by Ágatha Ruíz de la Prada, where flamenco met humor, vibrant colors, and unexpected shapes.
Faces of SIMOF
Over three decades, SIMOF has become a launching pad for many renowned models and designers. In different years, the runway has featured Nieves Álvarez, Raquel Revuelta, Jessica Bueno, María José Suárez, Laura Sánchez, and Eva González. Their participation not only elevates the event’s prestige but also sets new standards of professionalism for the industry. This year, new stars joined their ranks, further intensifying the competition and adding intrigue.
The celebrity parade started even before the official opening: guests discussed outfits, shared impressions, and made plans for future collaborations. The atmosphere at SIMOF 2026 blends excitement, creativity, and healthy competition, making this event unique for all of Spain.
Rossy de Palma is one of the most vibrant and recognizable figures in Spanish culture. Her career began in film, but over time she has become a symbol of creativity and freedom of expression. In the world of fashion, Rossy is known for her eccentricity and her ability to break stereotypes. Her participation in SIMOF 2026 not only drew attention to the event, but also highlighted its international status. For many young designers, she has become an inspiration and an example of how to blend tradition with modern trends without losing one’s individuality.
