In 2026, Aston Martin found itself in the spotlight not only for its technical innovations, but also due to major staffing changes. The appointment of Jenson Button as the team’s ambassador came as a surprise and could shift the balance of power within the group. For fans and experts alike, this move is not just about strengthening the brand’s image, but a real attempt by the British marque to secure a place among Formula 1’s leaders, drawing on the experience of two world champions at once.
The question of Pedro de la Rosa’s future, who had held a similar role up until now, instantly became a topic of discussion both in Spain and internationally. Rumors about the possible departure of the Spaniard stirred emotions, given that his contribution to the team’s development is hard to overstate. However, Aston Martin officially announced that both veterans will remain with the organization to work together toward the group’s ambitious goals.
Two ambassadors
The decision to bring in Button, the 2009 world champion, to a team where Pedro de la Rosa is already working, appears to be Aston Martin’s attempt to create a unique partnership. Both former drivers bring not only a wealth of experience but also different perspectives on motorsport development. Their collaboration could prove crucial to success in the new regulatory era, where every detail and viewpoint can influence the outcome.
For Jenson Button, returning to the paddock is not just another position. His role is not only to support the drivers, but also to shape the team’s image on the international stage. Meanwhile, Pedro de la Rosa, who has in-depth knowledge of the inner workings of the team, will continue to oversee technical and communications processes. This duo has the potential to strengthen Aston Martin’s position in the battle with the championship’s heavyweights.
Internal changes
In recent years, the Silverstone-based team has been actively restructuring its management, inviting world-renowned specialists. Button’s arrival is a logical continuation of this strategy. The leadership is betting on charisma and experience to attract sponsors and fans, as well as to boost the motivation of current drivers.
Within the team, there is no secret: competition between the ambassadors is impossible, as their roles are clearly defined. Button will focus on international projects and media relations, while de la Rosa will handle technical consulting and engage with the Spanish-speaking audience. This approach allows the team to cover several areas at once without losing effectiveness.
The Spanish factor
For Spanish fans, the news that Pedro de la Rosa will remain with the team came as a relief. His authority and connections with local media play an important role in promoting the Aston Martin brand on the Iberian Peninsula. Additionally, his collaboration with Fernando Alonso, who continues to race for the team, ensures stability and continuity within the squad.
At the same time, Button’s return has sparked interest among the British public and adds intrigue to the international rivalry within the team. For the first time in a long while, Aston Martin can boast two world-class ambassadors, strengthening the brand’s position in the global motorsport arena.
New horizons
The 2026 season promises to be a turning point for Aston Martin. The introduction of new technical regulations, collaboration with Honda, and a refreshed lineup of ambassadors create unique conditions for a breakthrough. The team management is open about its ambitions: the goal is to fight for victories and return to the podium.
Jenson Button has already stated his readiness to share experience and support the drivers in challenging moments. His optimism and belief in the project inspire not only the team but also fans around the world. Pedro de la Rosa, for his part, continues to strengthen ties between the team and the Spanish audience, which is especially important amid growing competition.
In the coming months, it will become clear how effective Aston Martin’s new strategy will be. One thing is certain: the team is not afraid to experiment and is ready to surprise even the most seasoned Formula 1 fans.
Jenson Button is a British racing driver and the 2009 Formula 1 World Champion. Throughout his career, he has raced for teams such as Williams, Benetton, Renault, BAR, Honda, Brawn GP, and McLaren. After retiring from racing, he has been actively involved in motorsport development, working as a consultant, commentator, and ambassador for various teams. His experience and charisma make him one of the most prominent figures in the world of motorsport, and his return to Aston Martin in a new role highlights his demand and influence within the industry.
