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European Automakers Say EU Measures Fall Short for the Industry

EU shifts its approach to the automotive industry: what lies ahead for the market and why manufacturers are unhappy

Europe’s automotive giants are criticizing new European Commission initiatives, calling for bolder action to support the sector. Find out why manufacturers believe the measures on the table are inadequate.

European car manufacturers have voiced concerns over recent European Commission initiatives aimed at supporting and transforming the industry. According to the European Automobile Manufacturers’ Association (ACEA), the newly published package of measures should be seen only as a starting point, not a comprehensive solution for a sector facing unprecedented challenges. ACEA representatives note that while the proposed actions show a certain degree of flexibility and technological neutrality, they are not sufficient to ensure a successful transition to clean transport without sacrificing competitiveness.

ACEA head Sigrid de Vries emphasized that the new proposals reflect an understanding of the need for a more flexible approach to environmental reforms. Nevertheless, she pointed out the lack of truly decisive tools that could accelerate the industry’s transition to new standards and ensure sustainable development in the coming years.

The association believes that without urgent adjustments—especially regarding flexibility for passenger cars and vans by 2030—further measures planned for 2035 will be largely ineffective. ACEA is convinced that unless additional decisions are made now, the industry risks facing serious difficulties on the path to decarbonization.

Regulatory requirements

Automakers are particularly concerned about the stringent conditions included in the European Commission’s package. Specifically, these relate to strict requirements regarding the origin of products—the so-called “Made in the EU” principle—as well as a new emissions compensation system. According to ACEA experts, such restrictions could not only slow down the adoption of innovations but also undermine the competitiveness of European companies on the global market.

The association emphasizes that for transformation to be effective, a deeper assessment of the proposed measures’ consequences is needed. Otherwise, excessive regulation could have the opposite effect: slowing technological development and causing a loss of position in the global market.

Commercial transport segment

The European Commission’s initiative to support the light commercial vehicle (LCV) segment has been positively received, as ACEA considers this sector to be in a critical state. The introduction of average indicators and the reduction of emissions targets by 2030, along with a range of measures in the ‘Automotive Omnibus’ program, may provide the industry with much-needed relief.

However, association representatives insist that heavy commercial vehicles require not only a separate amendment but also an accelerated review of the CO2 emission regulations. ACEA believes waiting until 2027 is unacceptable and urges for immediate evaluation and regular monitoring of key conditions for this segment’s transition to new standards.

Looking ahead

Overall, European car manufacturers are looking for more decisive and well-thought-out actions from authorities that will not only help meet environmental commitments, but also maintain their leadership in the global market. ACEA believes that only a comprehensive and flexible approach, one that takes into account the specifics of each segment of the industry, can ensure a successful transformation of the sector amid rising competition and tightening emissions standards.

In the coming years, Europe’s automotive industry faces a challenging path as it adapts to new realities. The speed and effectiveness of additional measures will determine not only the industry’s future, but also the broader economic stability of the region.

For reference, the European Automobile Manufacturers’ Association (ACEA) brings together the leading automotive companies in Europe and serves as a key representative of the sector’s interests at the EU level. The organization actively contributes to the development of transportation strategies, promotes innovation, and shapes environmental policy. ACEA works closely with European institutions, advocating for manufacturers’ positions on regulation, standards, and industry support.

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