Hyundai Motor Group has announced a large-scale increase in its investments in the US economy. By 2028, the company plans to invest €22.3 billion, marking the largest amount in the group’s history on the American market. These funds will be allocated to the development of automotive manufacturing, metallurgy, and robotics.
As part of its new strategy, Hyundai is adding €4.3 billion to the previously announced €18 billion. This decision comes against the backdrop of intensifying competition among global automakers who are seeking to strengthen their positions in the US and minimize the impact of possible trade restrictions.
Among the key projects is the construction of a state-of-the-art metallurgical plant in Louisiana. Approximately €5 billion has been allocated for this facility. The new plant will help strengthen local supply chains and support the development of related industries, including automotive manufacturing.
Hyundai and Kia also plan to significantly increase vehicle production in the US. This will allow them to respond more quickly to changes in demand and boost competitiveness in the domestic market. Additionally, the group will establish an innovative robotics center with an annual capacity of up to 30,000 units, making Hyundai one of the leaders in this field in the country.
The implementation of all initiatives is expected to create around 25,000 new jobs in the US over the next four years. The company will also continue to develop technology projects through its American subsidiaries, such as Boston Dynamics (robotics) and Motional (autonomous driving), and will expand cooperation with local companies in the field of artificial intelligence.
Since entering the US market in 1986, Hyundai has already invested more than €17.6 billion. The new investment plan will almost double this figure in just four years, underscoring the group’s long-term commitment to the US.
Hyundai joins other global automotive giants that are actively expanding production in the US to avoid potential tariffs and support the country’s economy. In March 2025, Hyundai’s management held a meeting with US President Donald Trump and officials from Louisiana to discuss new investments and plans for localizing production.
Experts note that such measures will not only help Hyundai strengthen its position in the US market, but also make a significant contribution to the development of high-tech industries and the creation of new jobs.
