In recent months, Luis Alfonso de Borbón has been at the center of attention in both Spanish and French social circles. Several events have sparked this interest: the sale of a well-known sports club in Madrid and the launch of his personal website, where he openly declares his claim to the French throne. These moves have caught the eye of the press and public, highlighting the intersection of entrepreneurial activity and monarchical ambition.
Business transitions
Luis Alfonso has explored various fields—from real estate and marketing to trading collectible cards and managing fitness clubs. A special chapter in his career was the Reto 48 club on Velázquez Street, a renowned hotspot for celebrities and business elites. The club’s sale to the large chain The Qlture marks the end of an era in his entrepreneurial journey, freeing him to focus on new ventures.
Family traditions
Luis Alfonso enjoys a successful family life. He is married to Margarita Vargas Santaella, the daughter of a Venezuelan banker, and raises four children in the prestigious La Finca district. Their home often hosts gatherings with friends, including well-known artists and politicians. In November, he attended a mass marking the 50th anniversary of Franco’s death—a significant event for the family, even though only a few relatives were present.
New ambitions
Luis Alfonso’s most notable move in 2026 was launching a personal website where he calls himself the “legitimate heir to the kings of France.” The site offers a detailed look at his lineage, family traditions, and vision for the future. It’s more than just a biography—it’s a statement of intent and an effort to secure his place in the history of the monarchy. On social media, he actively shares his values and plans, emphasizing the ongoing relevance of the Bourbon family’s traditions in today’s world.
Private and Public Life
Luis Alfonso’s life has been marked by tragedy—including the loss of his brother in a car accident and his father on a ski resort. Nevertheless, he remains an open and upbeat figure with a wide social circle spanning musicians to politicians. In 2026, he doubled down on public engagement, participating in events dedicated to the legacy and future of the monarchy.
Expert Commentary
Luis Alfonso de Borbón is a member of the Bourbon dynasty and a claimant to the French throne. He is the great-grandson of Franco and Alfonso XIII, holds the title Duke of Anjou, and is known as an entrepreneur, philanthropist, and participant in charitable and cultural initiatives.
