Spanish hotel giant Meliá Hotels International is preparing for the next phase of its international expansion with the announcement of a new flagship resort on the Greek island of Crete. Scheduled to open in May 2026, the project is expected to become one of the Mediterranean’s most anticipated launches. The new hotel, to be named INNSiDE by Meliá Elounda, will be located in one of the island’s most picturesque spots, offering guests not only premium service but also breathtaking views of the bay.
The complex is being built on a high hillside, giving it a unique advantage—a 360-degree panoramic view. Its proximity to the charming port of Elounda and the tranquil village of Plaka adds a special allure, blending seclusion with easy access to local culture and attractions. This move marks the debut of the INNSiDE brand on the Greek islands, highlighting the strategic importance of this market for the Spanish company and its ambition to strengthen its position in the upscale lifestyle segment.
Concept and features
The upcoming INNSiDE by Meliá Elounda resort will offer guests 86 rooms, designed with a focus on comfort and contemporary style. Some rooms will feature direct sea views, while others will boast private pools—a hallmark of luxury vacations. The hotel will be managed by Zeus Hotels, a company with extensive experience in operating premium properties in Greece.
The complex’s infrastructure is meticulously designed to meet the needs of even the most discerning travelers. The property will feature two upscale restaurants serving both local and international cuisine. Guests will have access to a panoramic infinity pool, a modern wellness area for relaxation and rejuvenation, as well as spacious venues for a variety of events—from business meetings to wedding celebrations. The lifestyle concept promoted by Meliá fits seamlessly with the spirit of Crete, offering guests not just accommodation but a full range of experiences that combine premium comfort with a relaxed and stylish atmosphere.
A strategic move in the Greek market
The choice of Crete for launching the new project is no coincidence. As the largest island in Greece, Crete has long established itself as one of the Mediterranean’s premier tourist destinations. Its unique blend of stunning beaches, favorable climate, rich history, and exceptional gastronomy attracts millions of visitors from around the world every year. In recent years, there has been consistent growth in demand specifically within the premium segment, creating ideal conditions for investment in luxury hotels.
For Meliá Hotels International, the opening of INNSiDE by Meliá Elounda is more than just an expansion of its portfolio—it is a strategically important step. This move allows the company to establish itself in one of Europe’s most competitive and promising markets, while also strengthening its presence in the lifestyle hotel niche. This segment targets modern travelers who seek not only comfort but also unique experiences, authenticity, and the opportunity to immerse themselves in the local culture. The new resort fully meets these expectations.
It is worth noting that Meliá Hotels International is one of the world’s leading hotel companies and the market leader in Spain. Founded in 1956 by Gabriel Escarrer in Palma de Mallorca, the company has grown from a small family business into a global corporation. Today, it manages more than 380 hotels in 40 countries. The Meliá brand portfolio includes such well-known names as Gran Meliá, ME by Meliá, Paradisus, The Meliá Collection, as well as INNSiDE by Meliá, which caters to modern urban and resort travelers.
