The opening of the new Zacaffé coffee shop in A Coruña is not just another project for Inditex—it’s a real event that has changed the way people see the collaboration between fashion and gastronomy. Behind this unexpected twist are Marta Ortega, Inditex president, and her new ‘secret ingredient’—the Catalan pastry chef Adriana Cabot. Ortega has turned the launch of the café into an occasion now talked about not only in Galicia but across Spain.
Instead of the usual fashion industry collaborations with designers, Inditex focuses on local artisans able to surprise even the most demanding guests. Cabot, who has lived in Galicia for 15 years, doesn’t have a shopfront on the city’s main streets, yet her name has become synonymous with exclusivity and taste among the sector’s biggest players. Her signature Zara-branded chocolate spreads created a real buzz among visitors and became a hot topic in professional circles.
A sweet strategy
The decision to bring Adriana Cabot into the project was no accident. Her approach—no physical retail space and an online-only presence—fit perfectly into Inditex’s new philosophy focused on sustainability and supporting local producers. For Cabot herself, collaboration with the fashion giant turned into not just recognition but a chance to realize her most daring ideas.
In the past, her desserts have graced Zara’s festive events and accompanied prestigious competitions at the Casas Novas racetrack, owned by the Ortega family. Each time, her creations became an integral part of the atmosphere, highlighting the uniqueness of every occasion. This time, Cabot has once again proven her ability to surprise and set new traditions, even for major brands like Inditex.
The Road to Success
Adriana Cabot’s story began in Barcelona, where she learned the art of baking from her grandmothers since childhood. Memories of summer evenings filled with the aroma of pine nut pies became her starting point in the profession. After training with renowned masters at a French pastry school, Cabot moved to Arteixo, where she combined the finest English, American, and French baking traditions.
She built her business on the principles of a personalized approach and a constant quest for new flavor combinations. The pandemic was not a challenge, but an opportunity for her: demand for her signature cakes and festive desserts grew nationwide. Now, her chocolate mousse cakes with crunchy cornflakes and Christmas panettone are ordered not only by private clients, but also by the largest corporations.
Industry Impact
The appearance of Cabot in Marta Ortega’s orbit is not the only example of how the Inditex president is assembling a team of vibrant and talented professionals around her. Among her closest allies are architect Elsa Urquijo, who designed the Marta Ortega Pérez foundation, as well as members of the Spanish and international elite, including Tamara Falcó, Athina Onassis, models, and actors.
This approach allows Inditex not only to stay at the forefront of fashion trends, but also to introduce new ways of engaging with customers. The collaboration with Cabot is more than a marketing move—it’s a genuine contribution to the development of local business and the support of artisanal traditions, which is especially valuable in today’s economy.
New horizons
Today, Adriana Cabot continues to grow her brand without opening a physical bakery, instead using modern sales channels—social media and an online store. Her products regularly appear at Inditex corporate events and in local markets organized by the company. This working format allows her to maintain independence and experiment with new recipes, unbound by the limits of a traditional business.
At the same time, Cabot’s success inspires other local producers to collaborate with large companies, proving that even small-scale artisanal enterprises can become part of a global brand. For Inditex, this is another step toward strengthening its image as a socially responsible company capable of integrating the best local practices into its projects.
Adriana Cabot is a Catalan pastry chef who has become one of the most prominent figures in Spain’s gastronomic scene in recent years. Her journey from family recipes to partnerships with the country’s leading corporations illustrates how passion for craftsmanship and an innovative approach can transform an entire industry. With her unique style and attention to detail, Cabot has not only earned recognition among professionals but has also become a symbol of a new wave of local producers capable of shaping global trends.
