Black Friday, one of the most anticipated commercial events of the year, is rapidly approaching. For many, it’s a great chance to score coveted items at reduced prices, but the excitement and overwhelming number of deals can easily backfire. To avoid falling victim to marketing tricks and regretting wasted money, it’s important to approach shopping with a clear head and a solid plan.
The first and most common trap is not setting a budget. Tempting discounts and ‘today only’ offers can lead to impulsive spending that seriously affects your finances. Before heading to the stores or browsing online, decide on the maximum amount you’re willing to spend. This simple step will help you filter out unnecessary purchases and focus on what’s truly important, sparing you any unpleasant surprises on your bank statement.
Another mistake is making impulse purchases. Special, time-limited offers create a sense of urgency, pushing you to buy things you don’t really need. Before clicking ‘pay,’ ask yourself: do I really need this, or am I just drawn in by the discount? Taking a few minutes to think it over can save you from pointless spending and cluttering up your home.
Lack of preparation is another recipe for disappointment. Without a wishlist, it’s easy to get lost in the sea of offers and end up buying something completely different from what you intended. What’s more, the best deals often sell out in the very first hours. That’s why it’s worth making a shopping list in advance, comparing prices at different stores, and even tracking price trends. There are online services that show whether a price was artificially raised before the sale.
Don’t blindly trust general product ratings or overlook return policies. Carefully read recent reviews from other customers and always familiarize yourself with the store’s warranty and return terms. This is especially crucial when buying electronics, where every detail can make a difference.
Traditionally, electronics are in highest demand during Black Friday: TVs, smartphones, laptops, and gaming consoles. Clothing, shoes, and small home appliances are also popular. Many people use this day to shop for Christmas gifts. In 2025, the main sale day falls on November 28, the Friday after the American Thanksgiving, officially marking the start of the holiday shopping season.
