In February 1985, an unusual circus tent appeared in the heart of Madrid, at Plaza Colón. It was there that six Spanish designers decided to change the course of the country’s fashion history. Their bold move gave rise to an event that, four decades later, has become the hallmark of Spanish design — Mercedes-Benz Fashion Week Madrid.
Much has changed since then. The venue, the name, even the overall atmosphere — everything has evolved alongside the industry. In the early years, shows were held at different spots across the city: from the Railway Museum to the Congress Hall. Gradually, the event found a permanent home at the IFEMA exhibition complex, where the main fashion week highlights now unfold.
This year, the anniversary fashion week brought together more than 65 designers and 250 models. The city was immersed in a creative atmosphere: shows and exhibitions are held not only at IFEMA, but also in historic buildings in the center — Conde Duque, Palacio de Cibeles, Casa de la Panadería. Organizers make no secret of their ambitions: Madrid aims to become not just a national, but an international fashion hub. To this end, local authorities have allocated a record sum — over one million euros for industry promotion and direct support of projects.
The economic impact of fashion in Spain is impressive: it accounts for nearly 3% of GDP, over 3.5% of jobs, and a significant share of exports. In Madrid alone, more than 4,500 people work in the textile industry, and the region leads in sales volume. Yet, for professionals, something else is more important—the capital’s status as a magnet for creative minds and investors. Fashion Week has become not only a platform for new collections but also a catalyst for business activity: hotels, restaurants, and shops see an influx of visitors, while the city reinforces its image on the European stage.
This year’s innovations include the invitation of Colombian designer Silvia Tcherassi, whose show at Plaza Mayor coincided with the tenth anniversary of her Madrid boutique. At the same time, IFEMA is hosting an exhibition of brands from Latin America, highlighting the growing importance of international ties. The creative team led by Valentina Suarez-Zuloaga is focused on updating the format: more open urban spaces, dialogue with young talents, and the integration of new technologies.
Over the past 40 years, Madrid Fashion Week has evolved from a local experiment into an event that sets trends and discovers new talent. Today, it’s not just a series of runway shows, but a cultural phenomenon bringing together art, gastronomy, and business. Madrid confidently asserts its status as Spain’s fashion capital, and its ambitions extend well beyond the country’s borders.
