In 2026, Madrid will become the stage for an unusual Valentine’s Day celebration, which may change the way we think about city events. This time, all eyes are on Plaza Callao, where a large-scale event dedicated to the centennial of one of the capital’s most recognizable cinemas will unfold. Organizers have decided to combine romance, history, and a love for cinema to offer locals and visitors something truly new.
The evening of February 14 promises to be special for everyone who appreciates unique leisure formats. Plaza Callao will host an open-air cine-dating event where anyone can not only revisit legendary films but also make new connections. This is not just a gathering to find a partner—it’s a space for like-minded people to connect, where conversations about movies become the starting point for genuine human bonds.
A fresh take on meeting new people
Unlike traditional speed dating, there will be no strict timers or pressure for results. Participants are invited to freely discuss their favorite films, share impressions of classic and new movies, and find common interests. This approach creates an atmosphere of ease and spontaneity, where everyone can feel part of a major cultural event.
The evening will be hosted by Tote Fernández and Samantha Costantini, well-known figures in the Spanish media scene. They will not only moderate the discussions but also engage passersby in dialogue, transforming the square into a vibrant stage where everyone can participate. Their role is to keep the energy high, set the tone, and help guests open up in a relaxed atmosphere.
The city as an open-air cinema
Special attention has been paid to visual elements by the organizers. Iconic lines about love and heartbreak from famous films will be projected onto giant screens set up on Callao Square and along Gran Vía. This transforms the urban landscape into a true open-air cinema, where every passerby becomes both a spectator and a participant.
This format not only highlights the connection between the city and its cultural heritage, but also creates a unique atmosphere where cinema becomes part of everyday life. For many Madrid residents, it’s a chance to see familiar places in a new light and feel part of a larger celebration.
A century of a cultural icon
The event marks the 100th anniversary of Cines Callao—a building that has become a symbol of Madrid’s Art Deco and the city’s cultural scene. Over the past century, this theater has hosted premieres, headline events, and welcomed thousands of viewers for whom it is an essential part of urban identity. This year, the organizers have decided to move beyond traditional formats, offering locals a new way to celebrate this milestone.
Pre-registration is required to participate in the cinema-dating event, which will take place from 6:00 PM to 8:00 PM. This is just the start of a series of events that will highlight the contribution of Cines Callao to the cultural life of Madrid and all of Spain.
In recent years, Madrid has increasingly become a stage for unusual urban events that fuse art, history, and modern leisure formats. Similar projects have already taken place in Plaza Mayor and Puerta del Sol, where locals and visitors could take part in large-scale performances and outdoor film screenings. These initiatives not only enliven public spaces, but also help shape new traditions by bringing people together around shared interests and cultural values.
