Spain has once again confirmed its high standing on the global wine stage. A prestigious international competition that evaluates the world’s best wineries for their appeal to tourists has published its annual list. Two Spanish representatives made it into the elite top 10, a significant achievement for the entire industry. The legendary Andalusian bodega claimed eighth place, while the Rioja estate, Marqués de Murrieta, took third. This success once again shines a spotlight on Spain’s rich winemaking heritage and its tourism potential.
Worldwide Recognition for Andalusian Heritage
Particular attention is deserved by González Byass, the only representative from the renowned ‘sherry triangle’ to appear on this prestigious list. Making the top ten is the result of years of dedication to preserving cultural heritage and developing wine tourism. For the Jerez region, known for its wines with unique character and centuries-old history, this recognition is a powerful incentive and proof that local traditions continue to captivate wine enthusiasts worldwide. This is not just a judgment on the quality of the wines, but a comprehensive acknowledgment of the winery’s contribution to the region’s culture and economy.
A Journey Into Two Centuries of History
Founded back in 1835 by Manuel María González, González Byass has become a true symbol of Jerez. Its most famous brand, Tío Pepe, is a calling card not just for the bodega itself, but for all of Spanish winemaking. Strolling around the winery’s grounds, visitors feel as though they are traveling through time. The majestic cellars, built in the nineteenth century, preserve the cool air and the unique bouquet of aged sherry. Here you can witness firsthand how, for nearly two centuries, the art of crafting this renowned drink has been refined and perfected, handed down from generation to generation.
A unique experience for tourists
Each year, the González Byass cellars welcome over 200,000 guests, making them one of the region’s most visited tourist attractions. Visitors are offered more than just a tasting—it’s a full immersion in the world of sherry. Guided tours wind through historic halls where every detail of wine production and storage is revealed. The true gem of the complex is the Hotel Bodega Tío Pepe—the world’s first theme hotel dedicated to sherry. Here guests can literally live among the vineyards and casks, soaking up the one-of-a-kind atmosphere of an old Andalusian estate.
Blending tradition with modern values
Despite a deep respect for its legacy, the company is confidently looking toward the future. Today, the sixth generation of the founder’s family is at the helm, skillfully combining centuries-old traditions with innovative strategies and principles of sustainability. Through a dedicated program focused on ecology and social responsibility, the winery is implementing advanced practices to minimize its environmental impact. The company’s products, which include 38 different brands, are supplied to more than 100 countries, making González Byass one of the leading ambassadors of Spanish culture and gastronomy on the international stage.
