A new debate has erupted in Spain over the role of film critics and movie promotion methods. The decision by some directors to forgo traditional press screenings and trailers ahead of premieres has sparked lively discussions within the professional community and among audiences. This move could shift how films are perceived and influence how Spaniards choose what to watch in theaters.
According to El Confidencial, Alberto Olmos and Rubén Arranz unexpectedly gathered at the El Confidencial studio to discuss the impact of these new strategies in the film industry. Their conversation began with a discussion of the latest tactic by renowned director Santiago Segura, who decided not to release trailers or hold press screenings before the official launch of his new film. This approach drew mixed reactions from critics used to previewing movies and shaping public opinion before they hit wide release.
A challenge to tradition
Turning away from standard film promotion methods has been an unexpected step for Spanish cinema. Many critics believe that the absence of advance screenings deprives them of their ability to influence audience perception. However, supporters of the new strategy insist that the public should form their own opinions without pressure from professional reviewers. This decision has already sparked a wave of discussion on social media and among film enthusiasts.
In recent years, Spain has seen a growing interest in independent opinions about films. More and more viewers prefer to make their own choices without relying on reviews. Directors’ new tactics could reinforce this trend and shift the balance of power between critics and audiences. Some experts believe these changes will lead to greater honesty in film evaluations and help avoid bias.
Industry Reaction
Filmmakers and producers are divided over new promotional methods. Some fear that the lack of press screenings will reduce interest in premieres and make journalists’ work more difficult. Others, on the contrary, see it as a chance to revitalize the industry and attract a new audience. According to El confidencial, discussion of this topic has become one of the hottest in professional circles over recent months.
At the same time, viewers are actively discussing these innovations on forums and social networks. Many support the idea of watching films without prior evaluations, considering it a more honest approach. However, some of the audience still prefers to rely on professional opinions in order not to waste time on unsuccessful projects.
Platforms and Podcasts
The popularity of podcasts and video platforms in Spain continues to grow. Discussion episodes like the one hosted by Olmos and Aranz attract thousands of views and comments. People are looking for new formats to talk about cinema, where different perspectives can be heard and recent premieres discussed without the pressure of official reviews. This reflects a broader trend toward the democratization of opinions and the rising influence of independent voices.
In recent years, the Spanish film industry has faced similar situations. For example, in 2024, several directors also refused to hold traditional press screenings, sparking heated debates among critics and audiences. Many noted at the time that such moves promote a more honest perception of films and stimulate interest in premieres. Since then, discussion about the role of critics and promotional methods has only intensified, while new discussion formats continue to gain popularity.
