The love story of Carmen Janeiro, once nicknamed “Jesulina” by the press due to her connection to the famous torero Jesulín de Ubrique, and Luis Masaveu has always remained a mystery to the public. Their relationship was so private that the exact dates of its beginning and end are still unknown. It is generally believed their romance began in 2011, when Carmen was recovering from a serious domestic injury, and ended in 2024. They themselves never commented. The couple guarded their privacy so carefully that even at the funeral of the Janeiro family patriarch, Humberto, in August 2020, paparazzi failed to capture a single photograph of them together.
In 2025, according to available information, Carmen settled once again in her hometown of Ubrique. She decided to be closer to her mother, Carmen Basán, and her brothers—especially Víctor, with whom she is said to share the warmest and most trusting bond. The whole family recently came to support him at a bullfight, but Carmen chose to sit apart from her relatives to avoid attracting photographers’ attention. Having once tried her hand at modeling and even worked in television, she has deliberately chosen a life away from the spotlight and still adheres to this principle. It is said she parted ways with her former partner without reproach and has maintained excellent relations both with Luis himself and his influential Asturian family, where she is still held in high regard.
Over the years together, Carmen demonstrated remarkable business acumen. She made smart investments in cement production enterprises, a traditional area of interest for the Masaveu clan. Even earlier, in 2014, she tried her hand at the beauty industry by opening a nail salon. Despite her preference for privacy, any of her ventures inevitably became news due to her well-known family name. However, Carmen always responded calmly and interacted with journalists with unwavering politeness. A key turning point in their relationship came when Luis moved to Lisbon, where he managed the family real estate business. Carmen split her time between two cities, but eventually these travels and the different phases their relationship went through led to an amicable parting. They first met in Marbella, where she owns a home and occasionally returns, but now each has taken their own separate path.
When discussing the Masaveu family, it is essential to mention its head, Elias Masaveu. He moved to Los Angeles for medical treatment and passed away in the California city in May 2005 at the age of 74, leaving behind five children. An industrial engineer by training, since 1993 he led Grupo Masaveu and also served on the boards of Santander and Bankinter banks. After his passing, management of the family empire was taken over by his son Fernando, while other family members also hold key positions within the business conglomerate. It was Fernando who accompanied his father on his final trip to the US. In keeping with long-standing family tradition, the Masaveus never appear in public and do not permit photographers even at major family celebrations, maintaining their reputation as one of Spain’s most private and wealthy clans.
