Volvo has officially started production of the new EX60 at its Gothenburg plant, and this event has already made waves in the Spanish market. The electric SUV, positioned as an alternative not only to traditional petrol and diesel models but also hybrid versions, immediately set out its ambitions: a range of up to 810 kilometers, power up to 660 hp, and a starting price in Spain from €64,500. This approach allows the EX60 to compete not only with familiar premium crossovers but also with new players from China, who are actively entering the European market.
Three key barriers
Volvo’s main focus is solving three issues that have traditionally hindered the mass adoption of electric vehicles. First, range: 810 kilometers on a single charge makes it possible to plan long trips without constantly searching for charging stations. Second, charging time: thanks to its 400-volt architecture, the EX60 can replenish almost a full battery charge in just 10 minutes, which is comparable to a regular fuel stop for combustion engine cars. And finally, price: for the first time, a Volvo electric model in Spain costs less than a comparably sized and equipped XC60 PHEV hybrid, tipping the balance in the premium segment.
Market and competitors
According to Volvo, 30% of the brand’s sales in Europe already come from electric vehicles, and growth rates continue to accelerate. In Spain, interest in the EX60 is fueled not only by its technical features but also by its pricing policy: the model enters the market at a time when competition among electric SUVs is especially fierce. Chinese brands are actively offering their solutions in the premium segment, but Volvo is betting on its recognizable design, brand status, and Scandinavian commitment to quality. Notably, the EX60 is built on the new SPA3 platform, which has enabled Volvo to achieve a record-low aerodynamic coefficient of 0.26 for the brand and ensure a wide power range—from 374 to 660 hp.
Design and interior
On the outside, the EX60 stands out with signature LED headlights featuring the ‘Thor’s Hammer’ motif and a dynamic SUV silhouette that also delivers minimal air resistance. The body length is 4.6 meters, making the model versatile for both city and country trips. Inside, it’s all about Scandinavian-style minimalism, logic, and ergonomics: two digital panels, including a 15.6-inch center display with integrated Google Gemini, and thoughtfully designed space for rear passengers. The trunk volume is 523 liters, plus an additional 85-liter compartment under the hood.
Spanish context
The arrival of the EX60 on the Spanish market is not just another new model launch, but an important signal for the entire premium electric vehicle segment. Given the growing competition from Chinese manufacturers, who are already actively offering their SUVs in Spain, Volvo emphasizes that it can offer not only advanced technology but also a unique image that new players have yet to achieve. In this context, it is especially interesting to compare the situation with recent news from other premium brands: for example, Mercedes-Benz is also focusing on striking technical solutions, as seen in their latest models with an innovative LED grille — more details on this can be found in the article about the new Mercedes-Benz Clase C 2026 grille.
The Volvo EX60 is already available for order in Spain, and its arrival could be a turning point for buyers who are still hesitating between a hybrid and an electric car. The model is aimed at those who value long range, fast charging, and premium status, but are not willing to overpay for electric power. In the coming months, it will become clear how ready the Spanish market is for such an offering and whether the EX60 can secure its place among the segment leaders.
