BYD has hit a new basic stage in Spain: in the first eight months of 2026, its vehicle registrations have already surpassed last year’s total. The Chinese automaker is growing its network, with 11 new dealership groups joining and its first official showroom in Andorra set to open in the coming months.
After this latest push, BYD now has 107 official dealerships and 86 authorized workshops in Spain. The company aims to reach 130 sales points and 120 workshops before the end of 2026. To meet that goal, it needs to add 23 dealerships in just over three months. BYD says that would give it coverage of 97% of the Spanish market, followed by more locations in the biggest cities.
In the first half of 2026, Chinese automotive groups in Europe registered nearly 792,000 vehicles collectively, with BYD among the leaders of the surge.
The network has grown quickly. At the end of 2023, BYD had only 10 dealerships in Spain. By the end of 2024, the number had reached 27, then passed 100 in 2025. The company is now joining forces with established regional distributors. In Madrid, Grupo Gil and Grupo Alvisa have signed on; in Barcelona, Movento and Auto Almogàvers are new partners. Grupo Easo Motor will represent BYD in Gipuzkoa, while Grupo Martí and Proa Group are taking on the Balearic Islands. Other new partners include Grupo Tobalo in Lucena, Peumovil in Dénia and Finestrat, Motor Mudéjar in Teruel, and Busanauto in Zamora, Benavente, and Ponferrada, areas where BYD had no presence before.
Andorra is next. Pyrénées Motors, part of Grupo Pyrénées, will open BYD’s first official dealership in the principality, advancing the company’s plans for the Iberian region.
Sales are keeping pace with network growth. BYD registered 29,947 vehicles in Spain from January to August, already exceeding the 25,552 units sold in all of 2025. In August alone, it recorded 3,191 registrations, up 74.7% from the same month last year. BYD ranked as Spain’s seventh most registered brand that month.
BYD’s lineup is helping lead those figures. The brand now offers nearly 20 models. The Atto 2 is a recent launch that has quickly become a top seller. The Atto 2 DM-i, a plug-in hybrid, led BYD’s hybrid sales in Spain with 8,403 registrations through August, information from company data.
In the electric segment, BYD registered 11,943 units by August, ahead of Tesla’s 9,733. Several industry sources say that made BYD Spain’s top brand for battery electric vehicle (BEV) registrations from January to August 2026. More than 60% of BYD’s Spanish sales this year have been plug-in hybrids, reflecting a market still moving from combustion engines to fully electric vehicles.
BYD has set a target of 50,000 registrations in Spain for 2026 and aims to break into the top five brands among private buyers. To get there, it needs to deliver about 20,000 more vehicles in the last four months of the year. That is a large challenge, though the company’s recent growth suggests the target may be within reach.
BYD’s expansion comes as other electric mobility players rethink their plans. Wallbox, for example, recently moved all its manufacturing to Barcelona after closing its Texas plant, as reported earlier. The move contrasts with BYD’s confidence in the Spanish market as other players pull back or change direction.
BYD is expanding through deals with experienced local distributors and a growing presence across the market. Its ability to outpace established brands and pursue leadership in both hybrid and electric segments points to a shift in Spain’s car market. If the pace holds, BYD could redraw the dealership map and push competitors to rethink their strategies.
