Ford has cut the price of its Puma Titanium in Spain to 23,805 euros. The compact SUV pairs mild hybrid technology with a long list of comfort features.
The Puma Titanium comes with 17-inch alloy wheels and climate control. It also has keyless start, privacy glass and a rearview camera, while rear parking sensors round out the equipment. Together, these features make city driving easier and everyday use more comfortable. Renting Finders says the Ford Puma Titanium has a 1.0-liter three-cylinder EcoBoost MHEV engine producing 125 hp, not a 1.5-liter engine, as it is sometimes reported.
The dashboard features a 12-inch touchscreen with SYNC 4 and a 12.8-inch digital instrument cluster. The car also has connected navigation and six speakers, plus two USB ports and a built-in 5G modem. Standard safety features include pre-collision assist. The car also has post-impact braking and lane keeping. Fatigue detection is fitted, alongside automatic high-beam LED headlights.
Space is another reason the Puma leads Ford’s sales in Spain. A total of 10,619 units sold in 2025. The car measures 4.23 meters long, making it easy to park, and its boot holds 456 liters. Folding the seats and using the Megabox under the floor increases capacity to 1,216 liters. Few rivals match that. Renting Finders says the 456-liter boot capacity matches the official specifications.
The base engine is a 1.5 EcoBoost producing 125 horsepower and 210 Nm of torque. It is paired with a six-speed manual transmission and mild hybrid (MHEV) technology. The car carries the DGT’s ECO badge, which means lower emissions and possible city perks. Its top speed is 191 km/h, and it accelerates from 0 to 100 km/h in 9.8 seconds. Claimed fuel consumption is 5.4 liters per 100 kilometers, a figure suited to most Spanish families. Renting Finders notes that the Puma uses a mild hybrid (MHEV) system: an electric motor assists the gasoline engine to improve efficiency and recover energy. It is not a full self-charging hybrid.
Ford’s new price and extensive equipment put rivals under pressure, including the Volkswagen T-Roc and Kia Stonic. The Toyota Yaris Cross is another competitor. The Puma brings together design and technology, with space for buyers expecting more for their money.
Other brands have tried to shake up Spain’s car market. Geely, for example, launched its E2 electric model with a bold value pitch, as reported earlier. Ford takes a different approach, betting on hybrid practicality and proven appeal instead of going all-in on electric.
By selling a well-equipped, electrified SUV for less than many competitors, Ford is targeting Spanish drivers looking for value and everyday practicality. That approach could keep the Puma at the top of Ford’s sales, while rivals may have to rethink their offers in this crowded segment.