Ferrari Luce: The Brand's First Electric Car Surprises Beyond Its Power. Ferrari has unveiled the Luce, its first electric vehicle. The model offers 1,050 hp, four doors, innovative design, and unique acoustics. Orders for the newcomer will open this year, and the price turned out to be lower than expected.
Ferrari has officially unveiled the Luce — the brand's first-ever fully electric vehicle. The Italians have focused not only on performance but also on an unexpected design: the exterior was crafted by renowned designer Sir Jony Ive, previously responsible for the look of Apple's devices. The result is a four-door gran turismo unlike any previous Ferrari.
The Luce's appearance immediately sets it apart from other models in the lineup: clean lines, futuristic proportions, and an enormous glass dome-shaped roof. Aerodynamics was a key focus — with active grilles, adjustable ride height, and thoughtfully designed air channels, the Luce boasts the lowest drag coefficient of any road-going Ferrari.
The dimensions are impressive: length — 5,026 mm, width — 1,990 mm, height — 1,544 mm, wheelbase — 2,961 mm. For the first time in the history of production Ferraris, it features four doors and five full-sized seats, while the 597-liter trunk makes the Luce the brand's most practical car. The spacious interior is made possible by the new electric platform.
The Luce's interior is minimalist, with a focus on premium materials: recycled anodized aluminum, Corning Gorilla Glass, and high-quality leather. The central touchscreen is complemented by a unique digital instrument panel developed in collaboration with Samsung Display: two OLED panels are layered on top of each other, creating an unusual visual effect.
The technical aspect is equally impressive. Four independent electric motors (one per wheel) deliver a total of 1,050 hp (772 kW) and 990 Nm of torque. Acceleration from 0 to 100 km/h takes 2.5 seconds, 0 to 200 km/h — 6.8 seconds, and the top speed exceeds 310 km/h. The car weighs 2,260 kg.
A 122 kWh battery provides a range of over 530 km. Fast charging up to 350 kW is supported: up to 70 kWh can be replenished in 20 minutes. The battery is integrated into the car’s structural frame, which has increased rigidity by 35% compared to other four-door Ferraris.
Engineers paid special attention to handling: the Luce is equipped with an advanced dynamic control system that individually adjusts torque, steering, and suspension for each wheel. The car also features active suspension and rear-wheel steering.
The acoustics deserve special mention: instead of artificial sound, Ferrari uses a patented system that amplifies the real vibrations of the electromechanical components. Sensors on the axles detect dynamic frequencies, which are then processed and transmitted into the cabin—the sound changes depending on the driving mode and the paddle positions.
Ferrari CEO Benedetto Vigna emphasized that Luce is a response to the challenges of the times: “We are convinced that leadership means having the courage to embrace new technologies. Luce is our unique interpretation of electrification, combining trademark driving emotion with outstanding dynamics and comfort.”
The price of the new model turned out to be lower than expected: the base price for the Ferrari Luce in Europe will be 520,000 euros. Orders will open later this year, with the exact date to be announced separately.
Ferrari’s move to electric vehicles is part of a global trend affecting other premium brands as well. For example, Mercedes recently announced the compact Baby G SUV, which, despite being initially focused on electric power, will also come in a gasoline version — more details can be found in the article about Mercedes’ strategy for the Baby G..
