Luxeed is targeting China’s high-end electric SUV market with the RX, a five-meter coupe-SUV pairing advanced technology and striking design with pricing aimed at shaking up the established order. Its official launch is set for September 28 at 14:30 Beijing time, when Luxeed will reveal the final versions and prices for China. Industry sources, along with official announcements from Huawei and HIMA, confirm the date. The launch comes as Huawei expands its presence in smart mobility.
The RX sits above the S7 sedan, R7 SUV coupe and V9 minivan in Luxeed’s lineup. It is larger and built for more performance than any of its siblings. At 5,020 mm long, it is 6 cm longer than the R7 and 23 cm longer than the Tesla Model Y. Chinese auto media cite its 3,000 mm wheelbase and coupe-SUV shape as signs of its premium position among local electric SUVs.
The RX uses Huawei’s Tuling platform and Giant Whale battery system. Buyers can choose a 100 kWh pack or a new 81 kWh version. Announced shortly before the launch, the 81 kWh battery cuts the starting price by 10% to 269,800 yuan while retaining the basic features. Several independent reports tied the price reduction directly to the smaller battery after Luxeed revealed the new setup on September 20. Both battery sizes come in two trims. The base model has interior LiDAR, while the higher trim is ready for Level 3 autonomous driving. Prices for the L3-ready version start at 329,800 yuan.
Performance is a major selling point. Rear-wheel-lead RXs produce 277 kW (377 hp); all-wheel-lead versions add a 160 kW (218 hp) front motor, taking total output to 437 kW (594 hp). Huawei’s latest electric motors spin at up to 21,000 rpm, keeping them compact while maintaining power at speed. The 100 kWh battery is rated for up to 852 km on the CLTC cycle, though real-world range is likely closer to 700 km WLTP. The 81 kWh version is estimated to offer about 560 km, based on internal calculations rather than official figures. The RX has 38 sensors, including several LiDAR units. Chinese industry outlets call it one of the most “sensor-rich” electric SUVs on the market.
The RX’s sensor suite includes an 896-channel LiDAR with dual optical paths, plus three additional solid-state LiDAR units. Higher trims add backup systems for power and computing, as well as for the brakes and steering, preparing the vehicle for Level 3 autonomy. Luxeed says Level 3 features will not be active at launch; they depend on future software updates and Chinese regulatory approval. European certification poses more challenges, with UNECE R157 rules complicating rollout. Reports from Sina Finance and Yiche say the RX received regulatory approval on September 16 for public-road testing of its Level 3 autonomous driving system, a step that signals both marketing ambition and regulatory progress. Chinese media also report that most pre-orders are for the L3-ready configuration. The RX is at the forefront of China’s push for autonomous driving.
European experts shaped the RX’s design and driving dynamics. Werner Gruber, who worked on the Ferrari LaFerrari and FXX-K, leads the design, while Tobias Moers, former Aston Martin CEO and ex-head of Mercedes-AMG, handled chassis tuning. Inside, the RX has a 26-inch head-up display and a 16.1-inch center screen. Its sports seats use 98 pressure sensors for adaptive support. The zoned panoramic roof covers 1.8 square meters and has an electric curtain.
Pricing is basic to Luxeed’s strategy. The new 81 kWh RX brings it closer to the Xiaomi YU7, a direct rival in China’s electric SUV market. The YU7 starts at 233,500 yuan and reaches 389,900 yuan for the 1,003 hp GT. Starting at 269,800 yuan, the RX targets the same high-volume market where Xiaomi leads. Zhao Changjiang, Luxeed’s executive vice president, says 70% of RX pre-orders are from buyers seeking a second family car. For them, the smaller battery is enough for daily use and weekend trips, provided they keep an eye on consumption.
The RX is launching in China as Luxeed’s European plans move forward. Chery, which already sells Omoda and Jaecoo in Spain and works with Ebro, has named Luxeed among the brands set to enter Spain in 2027. In April 2026, Luxeed brought together more than 300 dealers from Europe, the Middle East and right-hand-lead markets to preview its future lineup. It will include SUVs and coupe-SUVs, along with a flagship large SUV, a minivan and a two-seat sports car. The company has not said which models or names will come to Europe, or how Huawei’s HarmonyOS and autonomous technology will meet EU rules.
For now, the RX is available only in China. Luxeed will reveal final prices and full specifications at launch. Its size, technology and European engineering make it a contender at home; it could also shake up markets abroad if it clears regulatory and technical barriers. As reported earlier, Chinese electric SUVs are already changing what buyers expect on price and performance. Luxeed’s move adds to that competition. The fight for China’s electric SUV crown remains open, while the brand’s prospects in Europe are still uncertain.
