Omoda and Jaecoo, two brands created by Chery for global markets, are now being considered for launch in China after achieving over 25,000 registrations in Spain by August 2026. The move could reshape the competitive landscape for Chinese automakers.
Chery is now looking at a move that would have sounded unlikely not long ago. The company is preparing to bring its international brands, Omoda and Jaecoo, back to China. This shift comes after both brands took off in Spain. Chery has started building commercial teams and is hiring people from premium carmakers. The goal is to see if these brands can work in China, not just abroad.
Omoda and Jaecoo were never meant for the Chinese market. Chery built them to win over buyers in other countries. The cars themselves are made in China, but at home, they wear different badges. For example, the Jaecoo 7 is closely tied to Chery’s own models. What would be new is seeing Omoda and Jaecoo showrooms in China, with branding aimed at local drivers.
By April 2026, combined sales of Omoda and Jaecoo in Europe surpassed 250,000 units, with the UK also showing rapid growth.
Spain changed everything. Omoda and Jaecoo blew past expectations there. From January to August 2026, the two brands registered over 25,000 vehicles in Spain. That’s an 80% jump from the year before. Their market share reached 3.1%. Among private buyers, it shot up to 4.8%. The Omoda 5 and Jaecoo 7 became familiar sights. Chery now has a real foothold in Spain’s plug-in hybrid SUV market. This is a tough segment, with both old and new brands fighting for buyers.
Chery’s story abroad looks very different from its results at home. Exports jumped 68.16% in the first eight months of 2026. But sales inside China dropped 38.48%. That’s a big gap. Chery is now thinking about using its international brands to win back ground in China. The local market is crowded. Dozens of carmakers are locked in a battle over price, tech, and electrification.
Spain has become a test lab for Chinese car brands. As earlier reports showed, other Chinese automakers are also pushing into Spain with new models and bold expansion plans. Chery’s possible move to launch Omoda and Jaecoo in China is a direct answer to their success in Spain. The growth there has outpaced many established rivals.
According to ANFAC data, Omoda and Jaecoo together achieved 25,465 registrations in Spain from January to August 2026, an 80.2% increase year-on-year, with most of the growth driven by hybrid and plug-in hybrid models.
Chery has not made anything official yet. The company is still weighing its options and building up the needed infrastructure. But even the possibility of this move shows a big change in strategy. Brands built for export could soon be called on to help Chery at home.
This turnaround shows how unpredictable the global car business can be. Chery’s willingness to bring its own export brands back to China says a lot about how fast things change. If Omoda and Jaecoo do launch in China, they will arrive as proven winners, not as unknowns. That says it all. The rules of the game can flip fast when overseas success outpaces what happens at home.
