After their sales surged in Spain, Chery is weighing a possible China launch for its international brands, Omoda and Jaecoo. From January to August 2026, the brands registered more than 25,000 vehicles there, an increase of about 80% year on year. Chery has begun assembling commercial teams and hiring people from premium carmakers to assess whether the brands can succeed in China as well as abroad.
Omoda and Jaecoo were created for overseas markets. Though the cars are made in China, they carry different badges in Chery’s home market. The Jaecoo 7, for example, is closely related to Chery’s own models. The proposed change would bring Omoda and Jaecoo showrooms and branding aimed at local drivers to China.
In Spain, the brands’ combined registrations reached 25,465 from January to August 2026, up 80.2% year on year, information from ANFAC data. Their market share stood at 3.1%, rising to 4.8% among private buyers. The Omoda 5 and Jaecoo 7 have become familiar sights, and Chery has established a foothold in Spain’s competitive plug-in hybrid SUV segment. ANFAC data showed that hybrid and plug-in hybrid models drove most of the growth.
By April 2026, Omoda and Jaecoo had combined sales of more than 250,000 units in Europe, information from an industry overview. Rapid growth was also reported in the UK.
Chery’s overseas performance contrasts with its results at home. Exports rose 68.16% in the first eight months of 2026, while sales in China fell 38.48%. The company is considering whether its international brands could help it regain ground in a crowded domestic market, where dozens of carmakers compete over price and technology while pursuing electrification.
Spain has become a testing ground for Chinese car brands. Other Chinese automakers are also expanding there with new models, and Chery’s potential China launch follows Omoda and Jaecoo’s success in Spain, where their growth has outpaced that of many established rivals.
Chery has made no official announcement and is still weighing its options as it develops the necessary infrastructure. If Omoda and Jaecoo launch in China, they will arrive with overseas sales records behind them.
