In just over two years, OMODA & JAECOO has sold more than 50,000 vehicles in Spain and now ranks among the country's ten best-selling car brands. Chery Auto, a global manufacturer with nearly thirty years in the industry and more than 20 million vehicles sold worldwide, backs its growth.
Spain was OMODA & JAECOO's first European market in 2024 and remains a basic focus. The brand has built a network of more than 110 dealerships across the country, backed by a parts and accessories warehouse in Guadalajara. That setup helps Spanish customers get maintenance and spare parts quickly, an area where many new brands struggle.
In August 2026, OMODA & JAECOO registered 2,312 vehicles in Spain, a 43.3% year-on-year increase and a 3.4% market share, Antara News reported.
OMODA & JAECOO launched in 2023, drawing on Chery Auto's experience in engineering, electrification and manufacturing. The group runs eight global R&D centers, including three in Europe, in Barcelona, Frankfurt and Paris. There, teams adapt vehicles for each market. Spanish drivers so get cars designed for local roads and regulations, rather than generic imports.
Electrification sits at the center of OMODA & JAECOO's approach. Its Super Hybrid System (SHS) powers hybrid and plug-in hybrid models, pairing electric and combustion engines to reduce emissions and offer more flexibility. Nine out of ten OMODA & JAECOO vehicles sold in Spain are electrified. Motorionline reported that 89% of the brand's registrations in Spain in August 2026 were hybrids or plug-in hybrids with SHS technology.
The current range covers the popular C and D segments, with six models already available: OMODA 5, OMODA 7, OMODA 9, JAECOO 5, JAECOO 7 and JAECOO 8. The OMODA 4 is planned for 2027, and the brand also aims to enter the B segment. Chery Auto's global reach supports the expansion: the group exported 943,800 vehicles in the first half of 2026, up 71.5% from the previous year. It also set export records for four months in a row among Chinese brands.
From January to August 2026, OMODA & JAECOO sold 25,465 vehicles in Spain, an 80.2% increase over the previous year. That topped its total sales for all of 2025, Motorionline reported.
Sales figures show the scale of the expansion. In the first half of 2026, OMODA & JAECOO sold 380,000 vehicles worldwide, a 38% increase from the previous year, and operated in more than 65 international markets. Spain accounted for 5.2% of global sales during this period. In April, the company registered 3,343 new vehicles in Spain, its best month so far and nearly double the previous year's figure. El Debate reported that the retail network and national parts warehouse have helped speed up service and deliveries.
For buyers, the appeal extends beyond technology or price. OMODA & JAECOO stands out for its after-sales support, locally tailored models and hybrid systems. As reported earlier, the brand's focus on European standards is already changing expectations in the segment.
Chery Auto's backing gives OMODA & JAECOO stability and investment that most new brands lack. The brand has sold more than 1.16 million vehicles globally in three years, building on existing industrial experience and international reach. Google/SpainAuto reports that this has helped OMODA & JAECOO avoid many of the usual problems faced by new car brands and compete directly with established names.
OMODA & JAECOO's growth in Spain shows how global scale, local adaptation and a focus on electrification can unsettle established markets. Its rapid rise in the hybrid SUV segment gives Spanish buyers more options and access to newer technology.
