OMODA & JAECOO has become a major presence in Spain, selling over 50,000 vehicles in just two years. Backed by Chery Auto, the brand relies on hybrid technology and a strong support network.
In just over two years, OMODA & JAECOO has sold more than 50,000 vehicles in Spain and now ranks among the country's ten best-selling car brands. This growth is backed by Chery Auto, a global manufacturer with nearly thirty years in the industry and over 20 million vehicles sold worldwide.
Spain was the first European market for OMODA & JAECOO in 2024 and remains a key focus. The brand has built a network of more than 110 dealerships across the country, supported by a parts and accessories warehouse in Guadalajara. This setup helps Spanish customers get maintenance and spare parts quickly, something many new brands struggle to offer.
In August 2026, OMODA & JAECOO registered 2,312 vehicles in Spain, marking a 43.3% year-on-year increase and capturing a 3.4% market share.
Although OMODA & JAECOO launched in 2023, it draws on Chery Auto’s experience in engineering, electrification, and manufacturing. The group runs eight global R&D centers, including three in Europe—Barcelona, Frankfurt, and Paris—where teams adapt vehicles for each market. As a result, Spanish drivers get cars designed for local roads and regulations, not just generic imports.
Electrification is central to OMODA & JAECOO’s approach. Its Super Hybrid System (SHS) powers both hybrid and plug-in hybrid models, combining electric and combustion engines for lower emissions and more flexibility. Nine out of ten OMODA & JAECOO vehicles sold in Spain are electrified. According to Motorionline, 89% of the brand’s registrations in Spain in August 2026 were hybrids or plug-in hybrids with SHS technology.
The current range covers the popular C and D segments, with six models—OMODA 5, OMODA 7, OMODA 9, JAECOO 5, JAECOO 7, and JAECOO 8—already available. The OMODA 4 is planned for 2027, and the brand aims to enter the B segment as well. Chery Auto’s global reach supports this expansion: the group exported 943,800 vehicles in the first half of 2026, up 71.5% from the previous year, and has set export records for four months in a row among Chinese brands.
From January to August 2026, OMODA & JAECOO sold 25,465 vehicles in Spain, an 80.2% increase over the previous year, already surpassing the total sales for all of 2025.
Sales figures show the impact. In the first half of 2026, OMODA & JAECOO sold 380,000 vehicles worldwide, a 38% increase from the previous year, and now operates in more than 65 international markets. Spain made up 5.2% of global sales during this period. In April, the company registered 3,343 new vehicles in Spain, its best month so far and nearly double the previous year’s figure. According to El Debate, a strong retail network and a national parts warehouse have helped speed up service and deliveries.
For buyers, the draw is more than just technology or price. OMODA & JAECOO stands out for its after-sales support, models tailored to local needs, and proven hybrid systems. As reported earlier, the brand’s focus on European standards is already changing expectations in the segment.
Chery Auto’s support gives OMODA & JAECOO stability and investment that most new brands lack. With over 1.16 million vehicles sold globally in three years, the brand builds on existing industrial experience and international reach. According to Google/SpainAuto, this has helped OMODA & JAECOO avoid many of the usual problems faced by new car brands and compete directly with established names.
OMODA & JAECOO’s growth in Spain shows how global scale, local adaptation, and a focus on electrification can shake up even established markets. The brand’s quick rise in the hybrid SUV segment means Spanish buyers now have more options, better technology, and a new example of what a newcomer can achieve in a short time.
