In recent years, Costa del Sol has firmly secured its status as one of the most attractive destinations for luxury real estate investment in Europe. The region is not only maintaining its leadership but also setting new standards: the number of branded residences here has surpassed 1,200, accounting for more than half of all such properties in Spain. This surge highlights that buyers increasingly seek more than just square footage—they are choosing a unique lifestyle with a personalized approach and a high level of comfort.
Market Evolution: From Square Footage to Experience
Traditional criteria for evaluating housing are gradually fading into the background. Now, a property’s value is determined not only by its location or size, but by the emotions and conveniences it can offer the owner. New developments focus on signature design, exclusive services, and amenities previously available only at the world’s top hotels. Personalized service, round-the-clock support, private chefs, concierges, and even dedicated apps for managing all services are becoming the new standard.
Special attention is given to every detail: from air quality and lighting to acoustics and safety. As a result, each residence becomes a space where everything is designed for maximum comfort and the well-being of its owners. This approach is especially popular among affluent foreigners who are looking not just for a house, but for a place to fully relax and entrust their worries to professionals.
New Developments: Focus on Individuality and Innovation
One striking example of this new format was the presentation of Tyrian Residences in Estepona. Developed jointly by Prestige Expo Group and Grupo BZH, this project embodies the concept of ‘living like in a five-star hotel’. The complex is located right on the seafront and features just 40 spacious apartments ranging from 300 to 1,060 square meters. Prices vary from 3.6 to 8.5 million euros, highlighting the exclusivity of the offer.
At Tyrian Residences, the emphasis is not only on architecture but also on creating the feel of a private resort. Amenities include a 700-square-meter spa, an indoor pool with natural light, a hammam, saunas, a modern fitness center, family lounge areas, a golf simulator, and a rooftop panoramic pool. All services are accessible via a mobile app, and a team of specialists provides 24/7 support—from valet parking to private dining arrangements and administrative assistance.
Geography of Demand and Development Prospects
According to analysts’ forecasts, by 2027 Spain will see the addition of around 1,200 new branded residences, with Marbella and Madrid expected to lead this growth. Nevertheless, Costa del Sol remains the key magnet for investors and buyers, thanks to its unique combination of climate, infrastructure, and high quality of life. Estepona, where Tyrian Residences is being developed, has undergone a major transformation in recent years: the revamped historic center, new cultural and sports facilities, and excellent transport connectivity are making the city increasingly attractive to affluent clients.
The region offers more than 320 sunny days a year, a harmonious blend of traditional Andalusian charm and modern amenities, and proximity to both Málaga and Gibraltar airports. Together, these factors create an image of ‘quiet luxury’—a trend that is rapidly gaining popularity with European and international buyers.
Luxury Real Estate Market: New Standards and Expectations
Today’s luxury property buyers are demanding ever-higher standards of living. They value not only prestige and status but also personalized services, health and wellness offerings, and privacy. That is why developers are increasingly adopting WELL standards, which assess air quality, lighting, acoustics, and other factors that impact residents’ well-being.
New developments are increasingly introducing family areas, children’s clubs, and spaces for work and relaxation, allowing residents to feel comfortable at every stage of life. This approach is reshaping the market: now, luxury real estate is not just an investment, but a full-fledged ecosystem for living, leisure, and work.
As RUSSPAIN previously reported
Prestige Expo Group is one of the leading players in Spain’s luxury real estate market. The company specializes in creating unique premium residential complexes aimed at an international clientele. Its portfolio includes projects in the country’s most prestigious locations, including Marbella, Madrid, and Barcelona. Special emphasis is placed on implementing innovative technologies, maintaining ecological standards, and developing infrastructure that meets the highest expectations of clients.
Prestige Expo Group actively collaborates with top architectural firms and design studios, enabling the creation of projects that combine modern style with functionality. The company is known for its meticulous attention to detail, personalized approach to each client, and its commitment to crafting not just housing, but a complete living environment. This has earned Prestige Expo Group a reputation as a trusted partner among investors and luxury property buyers across Europe.
