The controversy surrounding influencers’ participation at major Spanish awards has resurfaced after Marta Díaz’s unexpected action at Premios Dial 2026. Her departure from the green carpet before finishing her interactions with journalists sparked a strong reaction among media representatives and social media users. The incident has become especially relevant amid ongoing debates about the role of influencers at such events, where their presence often raises questions among industry professionals.
As reported by Divinity, Marta Díaz appeared on the awards’ green carpet but, before completing the photo session and without speaking to all journalists, suddenly left the media area. This decision caused frustration among photographers and reporters who had been waiting for her since early evening. On social media, journalists—including Noelia Saso—expressed their disappointment, stressing that press representatives had to wait for event guests on their feet for several hours.
Reasons for her departure
Later, backstage and preparing to take the stage to present an award to Pablo Alborán, Marta Díaz explained her actions. She said the reason she left was severe pain in her leg caused by uncomfortable shoes. Díaz admitted she had to change into sneakers because she could no longer stand in heels. She emphasized that she had not intended to ignore the press and that her departure was solely caused by physical discomfort.
The incident involving Marta Díaz has sparked renewed debate about the role of influencers at cultural events. According to Divinity, Díaz herself expressed gratitude for the invitation and emphasized that she always strives to support the industry, whether music or cinema. She also pointed out that the decision to invite guests is made by the organizers, not the influencers themselves.
Reaction and discussion
In response to the criticism, Marta Díaz said she feels uncomfortable when the professionalism and contribution of content creators are called into question. She stressed that constructive criticism can be helpful, but personal attacks and insults are unacceptable. According to her, such situations only highlight the need for mutual respect among all participants at these events.
The discussion about the role of influencers at awards and festivals has continued for several weeks. After many of them appeared on the red carpet at the Goya Awards and the Málaga festival, some members of the film industry expressed dissatisfaction that invitations go not only to professionals, but also to popular bloggers. Analysis by russpain.com notes that such conflicts are becoming increasingly visible amid the rising influence of social media and changes in the format of public events.
Context and comparisons
Scandalous moments on the red carpet are becoming increasingly common, as seen at other major events. For example, at the Iris 2026 awards, public attention focused not only on the winners but also on unexpected fashion failures and triumphs among the guests. More about the evening’s most talked-about moments can be found in the article on the main highlights of the Iris 2026 awards.
Marta Díaz is one of the most prominent Spanish influencers in recent years. Her career began with posts on social media, where she quickly gained popularity thanks to her striking looks and active presence at cultural events. In a short time, Díaz became a sought-after guest at awards and festivals, and her opinions often spark interest among a wide audience. Despite criticism, she continues to take part in major events and support various sectors of the entertainment industry.
