At a Ballenoil station in Madrid, staff loaded the first batch of Excellent Plus+ into the pumps before sunrise. The company’s new 95-octane petrol, built around a double-additive formula, enters a market where technical upgrades now matter as much as price.
Ballenoil applies a second layer of additives at the station, not at the refinery. The extra step targets engine valves and injectors, aiming to clear existing deposits and prevent new ones in both direct and indirect injection systems. Ballenoil points to independent lab tests supporting these claims, though the company has not published the sample size or operational scenarios. Until now, this approach had only been used in its diesel lineup.
For drivers, the pitch is simple: better engine protection and performance, with no price hike. CEO Manuel Saez calls it a strategic move. “With this launch we take another step in our commitment to offer higher quality fuels at a competitive price. Double-additive technology allows us to deliver a solution designed to care for and improve engine performance, while maintaining the price, which is one of the pillars of our model.”
Excellent Plus+ is now available at 110 of Ballenoil’s 400-plus stations, across 14 autonomous communities. The company plans to widen access as part of its expansion push, bringing the new petrol to more sites and upcoming openings. Europapress reports that Ballenoil will gradually roll out Excellent Plus+ to more existing and new stations across Spain.
The launch ties into Ballenoil’s ‘back to routine’ campaign, a move to cement its position as low-cost stations continue to multiply. By adding the second additive at the point of sale, Ballenoil keeps operational costs in check, a basic consideration in a market shaped by price sensitivity and tight margins.
Competition among Spanish fuel providers has shifted gears. Ballenoil’s double-additive push responds to the rise of new engine technology and drivers who expect both value and quality. The move fits a wider trend toward practical, user-driven upgrades. Dacia’s recent camping accessory, covered by Russpain, reflects the same focus on real-world utility.
Ballenoil’s expansion of Excellent Plus+ into petrol marks a calculated play in Spain’s low-cost fuel sector. The company is betting that drivers will trade up for engine care and efficiency as long as the price stays put. The rollout continues as Ballenoil adds more stations to its network.
