BYD has launched a new dealership in Zaragoza, pushing its total in Spain to 108. The move marks a new push for electric cars and more competition in the Spanish market.
Half the people who walk into BYD’s new Zaragoza dealership leave with a car. That’s the conversion rate the Chinese automaker claims for its latest spot in Spain. Most rivals would envy those numbers. It shows how fast BYD is changing the local electric car market.
The Zaragoza showroom, run by Automóviles Sánchez, is more than just another location. It has two bright floors and a wide display area. Nearly every BYD model is there for customers to see, touch, and test drive. Not long ago, Spanish buyers had to order electric cars online without ever seeing them in person.
The official launch of BYD's Zaragoza dealership took place on September 25, 2026, marking a significant milestone for the brand's expansion in Spain.
BYD now has 108 dealerships across Spain. This growth is both ambitious and a direct answer to changes in the Spanish car market. The company teamed up with Automóviles Sánchez, a local distributor with 60 years in Aragón. That gives BYD instant credibility and strong local support in a region known for industry and logistics. According to Híbridos y Eléctricos, BYD had 107 official dealerships and 86 service centers just before Zaragoza opened. The company aims to reach 130 sales points and 120 service centers by the end of 2026.
The opening event drew top names. Alberto Sánchez Cajo, general manager of the dealership group, joined BYD Spain chief Alberto de Aza for the ribbon-cutting. Regional president Jorge Azcón was there too. Azcón even said his own family recently bought a BYD, but he kept the model secret. As Heraldo de Aragón reported, the event showed BYD as a "technology company that makes cars different from those of the past," pointing to the brand’s focus on innovation.
De Aza spoke about Zaragoza’s key role as an industrial and transport center in northwest Spain. He also said BYD now leads Aragón in sales of electrified vehicles. That shows the brand’s growing reach beyond Spain’s biggest cities. Independent reports back this up, noting BYD’s stronger position in the electric car market outside Madrid and Barcelona. Zaragoza is now a key point for further growth.
BYD added 11 new dealerships in a single expansion phase, accelerating its presence not only in major cities but also in regional markets across Spain. International industry sources confirm the brand's rapid growth and its plans to expand into Andorra.
This dealership stands out not just for its size or location, but for how it makes electric cars feel more accessible. Customers can compare models, check delivery times, and get clear answers about charging and upkeep. They can touch the materials, try the tech, and take a real test drive before deciding. Híbridos y Eléctricos notes that BYD’s growing network is making it easier for buyers to experience cars in person and get local support.
Spain’s electric car market has changed fast. For years, limited options and few showrooms kept many buyers away. Now, with brands like BYD opening more locations, the market is opening up. As reported earlier, Chinese carmakers are targeting Spanish buyers with new models and bold expansion plans.
BYD’s strategy—mixing local know-how with a wide, easy-to-access lineup—looks set to speed up the shift to electric and plug-in hybrid cars in Spain. When buyers can see and test a car in person, switching to electric feels less risky and more practical. BYD’s momentum in Aragón sends a clear message: the days of online-only electric car shopping are ending, and the showroom is back at the heart of buying a car in Spain.
