BYD’s new Zaragoza dealership, operated by Automóviles Sánchez, officially opened on September 25, 2026, bringing the company’s Spanish network to 108 locations. BYD says half of the people who visit the showroom leave with a car, a conversion rate that reflects the automaker’s growing presence in the local market.
The showroom has two floors and a wide display area, with nearly every BYD model available for customers to see and touch before taking a test lead. Not long ago, Spanish buyers often had to order electric cars online without seeing them in person. Heraldo de Aragón described BYD as a "technology company that makes cars different from those of the past," pointing to the brand’s focus on new idea.
The company partnered with Automóviles Sánchez, a local distributor with 60 years of experience in Aragón. The deal gives BYD local support in a region known for industry and logistics. Híbridos y Eléctricos reported that, just before the Zaragoza dealership opened, BYD had 107 official dealerships and 86 service centers. The company aims to reach 130 sales points and 120 service centers by the end of 2026.
The opening event brought together Alberto Sánchez Cajo, general manager of the dealership group, and BYD Spain chief Alberto de Aza for the ribbon-cutting. Regional president Jorge Azcón also attended. He said his family had recently bought a BYD but did not disclose the model.
De Aza spoke about Zaragoza’s role as an industrial and transport center in northwest Spain. He also said BYD now leads Aragón in sales of electrified vehicles. Reports point to the brand’s stronger position in the electric-car market beyond Madrid and Barcelona, with Zaragoza emerging as a further growth point.
Electric Vehicles reported that BYD added 11 dealerships in a single expansion phase, extending its presence across major cities and regional markets in Spain. The company also plans to expand into Andorra.
The dealership gives customers a chance to compare models and check delivery times, then ask about charging and upkeep. They can examine the materials and technology before taking a test lead and making a decision. Híbridos y Eléctricos has also noted that BYD’s expanding network makes it easier for buyers to see cars in person and access local support.
Spain’s electric-car market has changed quickly. For years, limited choice and a shortage of showrooms kept many buyers away. Now, brands such as BYD are opening more locations. As reported earlier, Chinese carmakers are targeting Spanish buyers with new models and expansion plans.
BYD’s strategy combines local expertise with a broad, accessible lineup as it seeks to accelerate the shift to electric and plug-in hybrid cars in Spain. Seeing and test-driving a car in person can make the switch feel less risky and more practical. The Zaragoza dealership brings that experience to buyers in Aragón.
