La Casa de las Carcasas has built a €300 million business by turning simple phone case purchases into multi-product sales. Its strategy relies on cross-selling accessories and a fast-growing network of over 1,100 stores across 13 countries.
Walk into any La Casa de las Carcasas store and you might expect to leave with a single phone case. Yet, for many customers, the checkout total tells a different story. According to Raquel Valero, co-founder of Erre que Erre, the real engine behind the Spanish chain’s explosive growth is not just the cases themselves, but the steady upsell of accessories—screen protectors, camera covers, chargers, and lanyards—that accompany nearly every purchase.
Valero points to cross-selling as the key tactic: a customer arrives planning to spend €15, but leaves with a handful of add-ons that solve other needs. This approach, common in retail but executed with particular focus here, has allowed La Casa de las Carcasas to boost the value of each transaction without relying on the packed crowds seen in other high-street giants.
Cross-Selling Lifts Every Sale
While the company’s annual revenue is often cited as exceeding €300 million, the most recent verified figures suggest a slightly more nuanced picture. CESUR, a business association, reported that La Casa de las Carcasas closed 2025 with €291 million in revenue, up from €257.9 million in 2024. Operating profit for 2024 reached €52.6 million, but this figure does not account for taxes, interest, or other deductions, so the true net profit remains lower than the “over €50 million clean” often quoted.
Rafael Navarro, another Erre que Erre co-founder, argues that the chain’s model does not depend on the footfall of brands like Primark or Zara. Instead, it focuses on extracting more value from each customer. The average ticket size, conversion rate, and product margins are not publicly disclosed, making it difficult to audit the full impact of the cross-selling strategy. Still, the arithmetic is striking: with €291 million in annual sales, the company averages nearly €800,000 per day.
Expansion Across Borders
Founded in 2013 by Ismael Villalobos, La Casa de las Carcasas has rapidly expanded its footprint. By the end of 2025, CESUR notes the company operated more than 1,100 stores in 13 countries, employing over 6,000 people. Earlier in the year, reports counted 1,050 locations and 5,500 staff, highlighting the pace of growth. The chain’s catalogue now includes around 12,000 product references.
Villalobos attributes this expansion to a mix of specialization, design, product variety, and consistent staff training. The company is also working to position phone cases as a fashion accessory, aiming to encourage repeat purchases and brand loyalty. Planned updates to stores, branding, and product lines are set for 2027, reflecting a strategy similar to other Spanish retail success stories, such as those chronicled in recent analyses of rapid business transformation.
Beyond a Single Sales Technique
La Casa de las Carcasas demonstrates that high revenue per store is possible even with moderate customer traffic, provided the average spend and product margins are strong. Complementary products help maximize each visit, but other factors—rent, labor costs, inventory, location, and purchase frequency—also shape the bottom line. Without full access to internal data, it is difficult to quantify the exact contribution of each element.
What is clear is that the company’s scale is significant, and its approach to cross-selling is a visible driver of growth. However, the headline figures of €300 million in revenue and €50 million in net profit should be viewed with some caution, as the underlying numbers are slightly more conservative. The story of La Casa de las Carcasas is less about a single sales trick and more about a disciplined, multi-faceted retail strategy that continues to evolve.
