La Casa de las Carcasas has built its business by pairing phone case sales with accessories such as screen protectors and camera covers, plus chargers and lanyards. Raquel Valero, co-founder of Erre que Erre, identifies this steady upselling as a basic driver of the Spanish chain’s growth.
Valero points to cross-selling as a basic tactic: a customer arrives planning to spend €15 but leaves with add-ons that meet other needs. The approach is common in retail. It helps La Casa de las Carcasas raise the value of each transaction without relying on the packed crowds associated with other high-street giants.
Cross-Selling Lifts Every Sale
The company’s annual revenue is often cited as exceeding €300 million. CESUR, a business association, reported that La Casa de las Carcasas closed 2025 with €291 million in revenue, up from €257.9 million in 2024. Operating profit for 2024 reached €52.6 million. Unlike net profit, operating profit does not reflect interest, taxes, or other deductions.
Rafael Navarro, another Erre que Erre co-founder, argues that the chain’s model does not depend on the footfall of brands such as Primark or Zara. Instead, it focuses on generating more value from each customer. How much cross-selling contributes depends on average transaction size and conversion rate, along with product margins. At €291 million in annual sales, the company averaged nearly €800,000 per day in 2025.
Expansion Across Borders
Founded in 2013 by Ismael Villalobos, La Casa de las Carcasas has grown from a Spanish specialist in phone cases and accessories into an international retailer. Company recruitment materials have described a footprint spanning markets including Portugal, Italy, France, Mexico, Poland, Greece, Turkey, the Czech Republic, Chile, Romania, and Colombia. CESUR reports that by the end of 2025 the company operated more than 1,100 stores in 13 countries and employed over 6,000 people. Earlier in the year, reports counted 1,050 locations and 5,500 staff. The chain’s catalogue includes around 12,000 product references.
The expansion has unfolded in stages. When investment firm ProA Capital acquired a 65% stake, the company had about 260 stores; by the end of 2022, the network had grown to roughly 500. Mexico has become a impressive part of the international footprint, with more than 100 outlets there by the end of 2025. Ismael Villalobos, the company’s founder and CEO, has linked its growth to specialization and design, alongside product variety and staff training.
Financial measures also show the scale of the business. El Confidencial reported that the company’s EBITDA had increased more than fourfold during the period of expansion and put its valuation above €700 million. That valuation is distinct from annual revenue: it assesses the company, rather than measuring sales or net profit.
The company is also positioning phone cases as fashion accessories to encourage repeat purchases and brand loyalty. Planned updates to stores, branding, and product lines are set for 2027. The strategy echoes those of other Spanish retail success stories, such as the businesses chronicled in recent analyses of rapid business change.
Beyond a Single Sales Technique
High revenue per store is possible even with moderate customer traffic when average spending and product margins are strong. Complementary products can help maximize each visit, while store economics also depend on rent and labor costs, along with inventory, location, and purchase frequency. Cross-selling is one part of a broader retail model built around the product range, physical expansion, and repeat business.
La Casa de las Carcasas has grown to impressive scale, with accessory sales extending the value of its basic phone-case business. Its reported revenue and expanding international network, alongside investment in its retail proposition, point to a model that combines several growth drivers as the company continues to evolve.
