A custom EBRO S900 SUV in Spain’s colors stole the show as Barcelona’s Lamine Yamal arrived for training. The young star posed with the car that none of the players can call their own—and he cannot even drive it yet.
Lamine Yamal showed up at training in Madrid, but it wasn’t his boots or the World Cup trophy that grabbed attention. It was the EBRO S900 SUV, wrapped in Spain’s red and yellow, parked right behind him in his arrival photo. That shot blew up on Instagram, pulling in over 3 million likes from his nearly 60 million followers.
This was planned. EBRO, the Spanish carmaker now backed by Chinese investors, has made the S900 the national team’s official car. At the Ciudad Deportiva de Las Rozas, the SUV was parked where every player would walk by. Social media did the rest. For EBRO, this kind of exposure is worth more than any ad campaign. Reports from motorok.com and muyinteresante.okdiario.com confirm EBRO locked in exclusive rights as the official car for all major RFEF football tournaments in 2026, including the Copa del Rey, Copa de la Reina, and the Supercopa, for four seasons.
EBRO S900 was positioned as the exclusive official vehicle for Spain’s men’s, women’s, and U-21 national teams, as well as all major RFEF tournaments, starting from 2026.
But here’s the catch. Lamine Yamal, Barcelona’s young star, can’t legally drive the S900. He doesn’t have a license yet. Even if he did, the car isn’t for personal use. Unlike at their clubs, where players show off their own luxury cars, the Spanish squad leaves their personal vehicles at home. The S900 is the only option, and it’s for the team, not individuals.
Other countries do it differently. In Hungary, Dominik Szoboszlai drove to camp in a classic Cadillac Eldorado. In Spain, everyone uses the EBRO S900. That’s the rule. EBRO’s strategy is clear: get maximum brand exposure through its deal with the national team. Multiple Spanish automotive outlets confirm this is a key part of their marketing push.
The S900 is a big car. It measures 4.81 meters long, 1.92 meters wide, and 1.74 meters high. It’s a plug-in hybrid SUV, one of the largest in Spain. The powertrain mixes a 1.5 TGDI petrol engine with three electric motors, putting out 426 horsepower. It goes from 0 to 100 km/h in 5.8 seconds and can reach 180 km/h. The 34.5 kWh battery gives up to 140 kilometers of electric-only range. These specs put it up against the top SUVs on the Spanish market. According to motor.es and quecochemecompro.com, the S900’s promo price in Spain starts at 41,590 euros, with the standard price at 53,385 euros. That puts it in the same league as pricier European rivals.
EBRO has actively promoted its connection with the national team through special campaigns, including a September offer where test-drive participants received commemorative Spain jerseys. Independent sources confirm that EBRO’s sponsorship expanded from the men’s, women’s, and U-21 teams to all major cup tournaments, reinforcing its presence in Spanish football.
Inside, the S900 has up to seven seats and comfort aimed at matching the luxury off-roaders footballers usually drive. The national team’s version is fully customized, with Spain’s colors and two stars for their World Cup wins. Since May 2025, this model has been with the squad at every camp, showing off both EBRO’s comeback and its push in the Spanish market.
Lamine Yamal, who reportedly prefers a Cupra because of Barcelona’s sponsorship, gets a look at what’s ahead once he gets his license. For now, he can only pose with the S900—just like his teammates, who have to leave their own cars behind during national team training. As megabioz.com points out, there’s no official word on Yamal’s license status, but the viral photo fits right into EBRO’s media playbook.
Using football stars to sell cars isn’t new. As reported earlier, top players often show off their latest rides, turning car launches into news. But EBRO’s move—making the team car the main attraction—shows a shift in how brands chase attention in Spain’s crowded market.
The S900 starts at 46,990 euros, making it a real player in the plug-in hybrid field. Teaming up with the national squad has given EBRO a platform few Spanish brands can match. The car’s appearance in one of the summer’s most-liked football photos isn’t luck. It’s a smart play for relevance, and it’s paying off. The S900’s rise with Spain’s football stars proves that visibility can matter as much as horsepower. Sometimes, the car in the background is the one that wins.
