Lamine Yamal arrived at training in Madrid, but it wasn’t his boots or the World Cup trophy that grabbed attention. It was the EBRO S900 SUV, wrapped in Spain’s red and yellow and parked behind him in his arrival photo. The shot took off on Instagram, drawing over 3 million likes from his nearly 60 million followers.
This was planned. EBRO, the Spanish carmaker now backed by Chinese investors, has made the S900 the national team’s official car. At the Ciudad Deportiva de Las Rozas, the SUV was parked where every player would pass it. Social media did the rest. For EBRO, this kind of exposure can outstrip an ad campaign. Reports from motorok.com and muyinteresante.okdiario.com say EBRO secured exclusive rights as the official car for all major RFEF football tournaments in 2026, including the Copa del Rey and Copa de la Reina. The Supercopa is also covered by the four-season deal. The agreement makes the S900 the exclusive official vehicle for Spain’s national teams, covering the men’s and women’s squads as well as the U-21 side, and for all major RFEF tournaments starting in 2026.
But there’s a catch. Lamine Yamal, Barcelona’s young star, can’t legally lead the S900. He doesn’t have a license yet. Even if he did, the car isn’t for personal use. Unlike at their clubs, where players show off their own luxury cars, the Spanish squad leaves personal vehicles at home. The S900 is the only option, and it belongs to the team, not individual players.
Other countries do it differently. In Hungary, Dominik Szoboszlai drove to camp in a classic Cadillac Eldorado. In Spain, everyone uses the EBRO S900. That’s the rule. EBRO’s strategy is clear: gain brand exposure through its national-team deal. Multiple Spanish automotive outlets describe the partnership as a basic part of the company’s marketing push. EBRO has promoted its connection with the national team through special campaigns, including a September offer in which test-lead participants received commemorative Spain jerseys. Its sponsorship, initially covering the men’s and women’s teams alongside the U-21 side, expanded to all major cup tournaments, strengthening its presence in Spanish football.
The S900 is a big car. It measures 4.81 meters long, with a width of 1.92 meters and a height of 1.74 meters. It’s a plug-in hybrid SUV, one of the largest in Spain. The powertrain combines a 1.5 TGDI petrol engine with three electric motors to produce 426 horsepower. It accelerates from 0 to 100 km/h in 5.8 seconds and can reach 180 km/h. The 34.5 kWh battery provides up to 140 kilometers of electric-only range. Those figures put it against the top SUVs on the Spanish market. Reports from motor.es and quecochemecompro.com put the S900’s promotional price in Spain at 41,590 euros, with the standard price at 53,385 euros. That places it alongside pricier European rivals.
Inside, the S900 has up to seven seats and comfort designed to match the luxury off-roaders footballers usually lead. The national team’s version is fully customized in Spain’s colors, with two stars marking its World Cup wins. Since May 2025, this model has accompanied the squad at every camp, showcasing EBRO’s comeback and its push into the Spanish market.
Lamine Yamal, who reportedly prefers a Cupra because of Barcelona’s sponsorship, gets a look at what’s ahead once he has his license. For now, he can only pose with the S900, like his teammates, who must leave their own cars behind during national team training. As megabioz.com points out, there’s no official word on Yamal’s license status, but the viral photo fits EBRO’s media playbook.
Using football stars to sell cars isn’t new. As reported earlier, top players often show off their latest rides, turning car launches into news. EBRO’s move, putting the team car at the center of attention, reflects a shift in how brands compete for visibility in Spain’s crowded market.
The S900 starts at 46,990 euros, putting it in the plug-in hybrid field. Teaming up with the national squad has given EBRO a platform few Spanish brands can match. Its appearance in one of the summer’s most-liked football photos wasn’t luck. It was a calculated bid for relevance, and the attention followed. The S900’s rise alongside Spain’s football stars shows that visibility can matter as much as horsepower. Sometimes the car in the background gets the spotlight.
