Spain’s nightlife scene is changing: more and more people over 30 are looking for alternatives to rowdy parties and clubs dominated by younger crowds. For many Spaniards, it’s not just about the music but also about a sense of comfort, safety, and belonging to their own circle. A new leisure format aimed at a mature audience is becoming a noticeable trend, and venues like Amarras club in Santander are setting the tone for this shift.
Amarras is more than just another nightclub. Located on Joaquín Costa street, inside the Santemar hotel and just a few minutes from Sardinero beach, the club offers a unique approach to evening entertainment. Here, you won’t find crowds of teenagers or the aggressive throb of all-night parties. Instead, there’s a calm atmosphere where everyone can unwind, socialize, and learn to dance to lively Latin American rhythms.
The formula for success
Amarras stands out for its focus on adult guests who no longer enjoy conventional nightclubs. The club attracts those who value quality leisure, want to meet new people, and are keen to master dances like bachata, salsa, or kizomba. Structured classes are available for different skill levels, making it appealing for both beginners and experienced dancers.
The schedule of classes and parties is designed to fit the pace of working people’s lives. From Tuesday to Friday, lessons start in the evening and seamlessly flow into dance sets, while on Fridays, the club is open until 4 a.m. On other days of the week, Amarras welcomes those who prefer to end their evenings earlier without sacrificing a rich program.
Atmosphere and guests
Amarras is free from hustle and the pressure of fleeting trends. Here, people gather not just to dance, but to enjoy conversation and music. The club has become a hub for those tired of typical nightlife and searching for something more intimate and soulful. Evenings unfold in a relaxed setting where everyone feels at home, regardless of age or dance experience.
Special attention is paid to the social aspect: dance lessons serve as a reason to meet new people, and the music provides the backdrop for new stories and experiences. Unlike classic discos, there’s no rush here—the atmosphere encourages unhurried relaxation and pleasant conversation.
Convenience and accessibility
The club’s location is another advantage for guests. Amarras is just 150 meters from the iconic Sardinero Beach and Santander casino, making it easily reachable by car or public transport. It takes only nine minutes from the city center, and a city bus stop is literally steps from the entrance.
A flexible schedule lets visitors choose a convenient time: on weekdays, the club is open from 20:30 to 23:00 or midnight, on Fridays and Saturdays — until late into the night, and on Sundays — from early evening to midnight. This approach is especially appreciated by those who are not ready to sacrifice sleep for nightlife, but still want to enjoy active leisure.
A new leisure culture
Amarras has become an example of how the format of a nightclub can be reimagined for a mature audience. Here, the focus is not on loud music or luxury, but on creating an environment where atmosphere and shared interests take center stage. The club does not try to compete with large discos, but offers an alternative for those seeking a balance between entertainment and comfort.
In a landscape where age often becomes a barrier to nightlife, such projects open up new opportunities for socializing and self-expression. Amarras demonstrates that dance and music can unite people of different generations, provided the right environment is created.
In recent years, Spain has seen more clubs and bars designed for a mature audience. In Madrid and Barcelona, new venues with themed evenings are putting the spotlight on dancing and live interaction. In Valencia and Seville, salsa and bachata schools that transform into adult dance clubs in the evenings are growing in popularity. This approach allows older adults not only to maintain an active lifestyle but also to make new friends without feeling out of place in the world of nightlife.
