Why Young Engineers Are Returning to Spanish Villages

In recent years, Spain has seen a noticeable exodus of young people from cities to rural areas. This trend is reshaping not only the country’s demographic landscape but also the regional economies. The return of young professionals to villages is becoming a driving force capable of revitalizing the agricultural sector and breathing new life into traditional industries.

The story of Paula Nuévalos from Valencia is a vivid example of such change. After earning a degree in mechanical engineering and gaining work experience in Germany, she surprised many by deciding to leave her automotive career behind and return to her hometown of Utiel. Paula was drawn not only by the chance to work on her family’s vineyards, but also by a special atmosphere that simply can’t be found in big cities.

New challenges for viticulture

Spanish agriculture is going through a challenging period. According to Paula, the winemaking industry is on the verge of major change. She notes that unless action is taken now, many vineyards could be at risk of disappearing. In recent years, the demand for wine has shifted: while consumers are willing to pay more for quality, overall consumption is declining. People are drinking less alcohol, and this is impacting producers’ incomes.

Paula’s family switched to sustainable farming ten years ago—a decision that proved crucial for their business’s survival. Embracing organic methods not only preserved their vineyards but also attracted new customers who value natural products. However, Paula admits that even these measures do not guarantee stability if the economic aspects are overlooked.

Rethinking Life and Work

Paula’s decision to return to her village was more than a career change—it was a conscious choice of lifestyle. She emphasizes that here she found what big cities lack: simplicity, closeness to nature, and genuine human connections. According to her, these values are becoming increasingly important to a new generation of Spaniards.

Paula was able to apply her engineering knowledge to managing the family business. This approach helps optimize processes and make decisions based on calculations, not just tradition. She advises those considering a move to the countryside to approach it rationally: carefully calculate profitability, assess opportunities, and be prepared to combine several activities.

Trends and Prospects

Rural Spain is becoming increasingly attractive to young professionals seeking a balance between work and personal life. Viticulture and other agribusiness sectors are opening new horizons for those willing to invest in regional development. However, success depends on a thoughtful approach and an understanding of current market realities.

In recent years, various regions across the country have launched initiatives to support young farmers and promote sustainable agriculture. Many farms are transitioning to organic standards to meet market demand. Despite the challenges, these changes offer a chance to revive rural areas and strengthen local communities.

Spain has already seen several waves of young people returning to villages, especially after economic crises. In 2024, similar stories emerged in Galicia and Andalusia, where former city dwellers started family cheese dairies and olive farms. These examples demonstrate that rural life can not only be an alternative, but also a source of new opportunities for those ready for change.