Xiaomi plans to bring its electric cars to Europe in 2027, starting with Germany. Known mainly for its smartphones, the Chinese company is entering Europe’s crowded car industry, where established brands face fresh competition.
The announcement came at IFA 2026 in Berlin, where Xiaomi showed three models: the next-generation Xiaomi SU7, the high-performance SU7 Ultra, and the Vision Gran Turismo prototype. The SU7 Max is listed with a range of up to 835 kilometers, while the SU7 Ultra claims 1,548 horsepower and can reportedly accelerate from 0 to 100 km/h in 1.98 seconds. Xiaomi is pitching these specifications against Europe’s leading electric vehicles.
Xiaomi has signed agreements with eight major German dealership groups, building a sales and service network before delivering any cars. The groups are Ernst Dello, Autohaus Dinnebier, Emil Frey Germany, Fett & Wirtz, Hahn, LUEG Mobility, Penske-Jacobs New idea, and SPT Avior. The agreements include memorandums of understanding. Yu Liguo, who leads Xiaomi Auto’s international business, said, “From Berlin, we are pleased to begin this new chapter with eight of Germany’s most respected automotive dealerships.”
Details remain limited. Xiaomi has not said which models will be sold, what they will cost, or which other European countries will follow Germany. The company has confirmed no specific launch date within 2027. Germany is the starting point for now, while other markets await further information.
Xiaomi’s car business is still new: the company began delivering vehicles in China in March 2024 and has already sold more than 700,000 units there. Its European plans build on rapid growth at home. Industry reports say Xiaomi has launched a dedicated international website and global channels for Xiaomi Auto, preparing for a broader international rollout beyond its IFA presentation.
The European electric vehicle market is changing quickly. Traditional brands such as Mercedes-Benz are investing heavily in electric models, as seen in their recent redesign of the Clase C. Newcomers must prove themselves on technology and after-sales support. By partnering with established German dealerships, Xiaomi is addressing the need for local trust and service, an area where some Chinese brands have struggled.
Information from elespanol motor, Xiaomi will hold a major showcase at IFA 2026 ahead of its European launch. The SU7 Max and SU7 Ultra are positioned as flagship models, but Xiaomi has not confirmed whether either will be among the first cars available to European buyers. Pricing, rollout plans, and after-sales details remain undisclosed.
Xiaomi’s rapid growth in China and its European timeline point to an ambition to compete at the highest level. The real test will come when European buyers get behind the wheel. If the company delivers on its promises and avoids the missteps of other new entrants, 2027 could shake up Europe’s car market.
