The launch of the clothing brand ONE by Sergio Ramos has become a notable event for Spain’s fashion industry. The project is drawing attention not only because of the former footballer’s name but also thanks to Pilar Rubio, who has long established herself as a successful designer. According to Divinity, the new label focuses on exclusive collections and limited series, setting it apart from the mass market.
Collaboration with New York-based designers enabled Ramos to create a distinctive visual style, while Pilar Rubio’s personal involvement gave the collection its unique character. One standout from the line is the ‘Pilar negra’ piece, inspired by Rubio herself. As Divinity notes, family support has been a key factor in bringing the former athlete’s creative ideas to life.
A creative partnership
While working on the collection, Pilar Rubio took on much more than just an observer’s role. Her experience in creating successful lines for Selmark proved invaluable: she actively participated in brainstorming concepts, helping her husband find innovative solutions. As the presenter herself shared, design inspiration often came from everyday moments, and the exchange of ideas between the couple became a regular part of their lives.
Interestingly, Ramos didn’t always take his wife’s advice at first, yet according to Rubio, such creative debates often led to the best outcomes. Their conversations are free from formality — both openly share ideas and aren’t afraid of criticism. This approach quickly helped the ONE brand attract the interest of industry experts and potential buyers.
Business and new opportunities
In addition to his fashion project, Ramos continues to develop other business areas. His investments in real estate, participation in Five Eleven Capital, and success in horse breeding with Yeguada SR4 have long been discussed in business circles. However, the launch of his clothing brand came as a surprise to many, since Ramos had previously made his mark in completely different fields.
Questions regarding a possible purchase of Sevilla FC or a continuation of his music career remain unanswered. Pilar Rubio prefers not to comment on her husband’s plans, only noting that she is currently focused on preparing for the summer season. According to russpain.com, such reserve only intensifies public interest in the family’s future steps.
Inspiration and support
The story of Ramos and Rubio is a reminder of how personal relationships can become a source of professional growth. The inspiration the designer draws from his family is evident in every detail of the collection. This approach has already brought success to other well-known couples, such as Carlos García and Ivana Rodríguez, as mentioned in the feature about the sculptor from Gijón.
In the near future, the ONE brand plans to expand its assortment and enter new markets. Pilar Rubio’s involvement in developing the label is seen as a guarantee of quality and a fresh perspective on current trends. The fashion industry is already discussing whether Ramos’s project will manage to secure a place among premium segment leaders.
Sergio Ramos is not only one of Spain’s most decorated footballers, but also an entrepreneur with diverse interests. His ventures span sports, real estate, art, and now fashion. This wide range of activities reflects his drive for constant growth and pursuit of new challenges. Together with Pilar Rubio, he shows that success is possible beyond the football field when you have support and inspiration by your side.
