The tenth anniversary of the Victoria brand has become not only a symbol of resilience for Vicky Martín Berrocal, but also a testament to the effectiveness of her chosen business model. According to El Español, over the past year, her company White and Brilliant SL achieved record revenues of €5.26 million. This result highlights that combining fashion, media, and entrepreneurship yields tangible results. At the same time, the focus on family continuity is intensifying: the designer’s daughter, Alba Díaz Martín, is gradually emerging as a key figure in the brand’s development strategy, although for now her role is limited to participating in advertising campaigns and public events.
Alongside her success in the fashion industry, Vicky Martín Berrocal is actively exploring new ventures. Her podcast, “A solas con…”, was recognized with the Ondas Globales award for Best Debut of the Year, and the docureality format “Las Berrocal” was extended thanks to strong audience interest. This project gave viewers a look not only into the family’s professional life, but also their personal moments, allowing the brand to move beyond traditional business boundaries and strengthen its emotional connection with fans. The second season is already in production and expected to premiere on Movistar Plus+ in the coming months.
Diversification and family strategy
Vicky Martín Berrocal’s expansion goes beyond fashion and media. Drawing on her background in marketing and entrepreneurship, she launched a real estate trading company and also serves as vice president at Gerencias Turísticas Almerienses SL, a business overseeing hotel operations in Roquetas de Mar. This approach to business diversification reflects the experience of previous generations in her family, where an entrepreneurial spirit has been inherited. On social media, the designer also shows strong momentum: nearly one and a half million followers on Instagram maintain steady interest and recognition for the Victoria brand and her other projects.
A focus on succession is also evident in her relationship with her daughter. Despite her youth, Alba Díaz has already become a prominent figure in the world of fashion and influencers. Her involvement in family projects and public events shapes the image of a future heiress, although there isn’t always complete harmony between mother and daughter. In one podcast episode, Vicky Martín Berrocal admitted that their relationship sometimes resembles friendship more than the classic ‘mother-daughter’ model. Nevertheless, Alba is confidently building her own career, serving as the face of major events and playing an active role in the brand.
Media, personal branding, and new formats
Vicky Martín Berrocal’s media presence extends far beyond the world of fashion. Her podcast, which has featured prominent guests such as Sofía Vergara, Eva Longoria, and Isabel Díaz Ayuso, has become a platform for candid and informal conversations. This format has helped the designer strengthen her reputation not only as an entrepreneur but also as an interviewer able to reveal unexpected sides of her guests. Meanwhile, the docu-reality show ‘Las Berrocal’ stands out as a successful adaptation of international formats for Spanish audiences, as evidenced by the start of filming for its second season.
Alba Díaz, meanwhile, continues to grow in popularity as an influencer and socialite. She recently spoke openly about changes in her appearance, which sparked widespread response among her followers. Such candor has previously been the subject of public discussion — details about the audience’s reaction to Alba Díaz’s revelation can be found in the material on russpain.com. This approach to publicity helps strengthen her personal brand and maintain interest in the family business.
Succession and Challenges
Despite these successes, the matter of passing on management remains unresolved. For now, Alba Díaz limits her role to that of a model and influencer, but her involvement in family projects is gradually increasing. In a highly competitive fashion and media market, relying on family succession requires flexibility and a willingness to adapt. Importantly, both sides demonstrate readiness for dialogue and a search for balance between personal ambition and business interests.
Vicky Martín Berrocal is one of the most prominent figures in contemporary Spanish fashion and media. Her journey from designer to entrepreneur and media personality has set an example for many women across the country. The Victoria brand, founded in 2014, quickly established a strong presence in the market, and successful ventures in real estate and hospitality have only further enhanced the family’s reputation. Alba Díaz, despite her young age, is already seen as the future heir to the empire, with her social media activity and involvement in family projects shaping a new image of succession in Spanish business.
